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Kim K Sued Old Navy to Protect Sears Deal

7/25/2011 5:00 AM PDT BY TMZ STAFF

We now know what's really behind Kim Kardashian's lawsuit against Old Navy -- protecting a HUGE deal the Kardashian clan has with Sears ... sources close to the fam tell TMZ.

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As TMZ first reported, Kim filed suit against Old Navy because she felt they were trying to intentionally deceive people into thinking she was a spokeswoman for the company by using a girl who looked just like her in their commercials.

But our sources say ... the suit was filed because Sears felt the Old Navy commercial compromised its ad campaign for the Kardashian Kollection -- an exclusive line of clothing and bedding that launches in about a month and a half. 

We're told Sears execs actually questioned if Kim was part of the Old Navy ads. The company feels the ad creates confusion in the marketplace and that happens to be exactly what Kim needs to prove to win her suit.

Bottom line -- Kim doesn't care about KK wannabes ... but she cares a lot about a deal that could be worth hundreds of millions of dollars.



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176 COMMENTS

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136.

BeachBum    

Please could all of these people just go away...
far far away, no talent skanks!!!!!

1124 days ago
137.

Maria    

I think the girl in the Old Navy commercial looks better than Kim K, she doesn't have a fat butt like Kim, but still have a curvy figure. I also think it is because the girl from the old navy commercial is supposedly dating Reggie Bush (kim's ex), and that's the real reason why Kim K is suing Old Navy. No girl wants to see their ex going out with someone that looks better than you, or looks like you. Kim got this fame, and lots of girls out there want to look like her, is she going to sue everyone that somewhat looks like her, come on now...
It's sad that these girls are teaching our kids that if they take their clothes off/or do a sex tape they can be famous too, at what price. What ever happened to hard work, patience, being a good person, due things right to get what you want in life. When are people going to realize that money & fame is not going to bring you fulfillment in life, it's nice to have, but it doesn't bring you happiness, it's not everthing.

1124 days ago
138.

Wishbone    

Reggie stepped UP. This girl is gorgeous...and looks nothing like KK.

1124 days ago
139.

STTX    

The girl in the Old Navy add looks nothing like KK! The old Navy girl is prettier and has a much better body. If they were going for the KK look they would have stuffed her jeans and her bra. The only similarity is their coloring and hair.
If I were Old Navy and the model I would counter sue KK for presuming she is a look alike...... What an insult!KK has a horrendous body and she is a skank!

1124 days ago
140.

ChunkyLightning    

Well since none of the Kardashians have an ounce of talent in any field except porn (not my taste if you are sloppy at 18 you have problems)I guess you have to do things like this.

I still wonder why this person is even on TV she has no talent isn't attractive and like Paris seems to famous for being famous (people film them for no reason other than most men have seen them have sex on film)

1124 days ago
141.

ARTOFWAR    

....The irony-- America in its totality can be summed-up as one colossal collective Kim Kardashian-- so if one despises Kim Kardashian and yet also happens to be an American, then consciously and/or subconsciously one despises self.

The very illustration that a Kim Kardashian persuasion can become grotesquely financially successful in America, allows favorable credence as to why Muslim Extremist would petition to see American annihilated. And why not? America has become the modern day version of Sodom and Gomrrah, in which the only thing that is worshiped/celebrated more than its whores is its money.

The Kim Kardashians of America are not truly the core of what sickens America. The Kim Kardashians of America are simply the symptoms of the cancer that has indeed killed America. It is an insidious methodical cancer, it is malignant, and it can now be found in every internal function of the American collective body.

In essence, America is already dead, and soon the stench of its rotting corpse will have even the most staunch supporters steeped in denial, no longer continuing their disbelief that she--America--is indeed, long-passed deceased.

And to everything that begins, let there be an end....Artofwar

1124 days ago
142.

nicole    

Sears responded to my email & no, it wasn't a standard formatted letter either. I had to express my disdain for them associating with Kim. I'm sure pimp Jenner & her hoes have already signed on the dotted line tho.

1124 days ago
143.

noway    

i could see the confusion if KK's twin had a big fat azz too!

1124 days ago
144.

Sarah    

Who in God's name shops at Sears?

1124 days ago
145.

Lauren    

Please Lord make this horse face big as* Biatch go away. She is such a greedy talentless piece of crap. Please TMZ stop giving this horse face and her family any more publicity.
Thank You...
Sears your making a BIG mistake by having her represent your Corporation.
Just my opinion....
Lauren

1124 days ago
146.

2idiots    

EW - SEARS is gross, the WHOLE store smells like popcorn and tires

1124 days ago
147.

2idiots    

Given the choice of a contract w/ SEARS or Old Shave Me, i'd pick Old Shave me. I didnt realize there were still Sears stores open. Well, anywhere other then the midwest

1124 days ago
148.

boy-cott    

WHAT IMAGE IS THIS SKANK TRYING TO PROTECT HERE THAT SHE MADE A SEX TAPE CANT ACT,DANCE,SING,AND NOW A STUPID REALITY SHOW THAT IS SCRIPTED..IF THIS IS THE CRAP THAT THIS COUNTRY WATCHES AND ENDORSES MAN WE ARE GOING DOWN IN THE DUMP

SEARS REALLY SUCKS THE SERVICE IS VERY BAD I BOUGHT A LINE TRIMMER FROM CRAFTSMAN AND I HAVE HAD TROUBLE EVER SINCE SO I TRASHED IT BECAUSE IT WAS COSTING MORE MONEY TRYING TO FIX IT. I WILL NEVER GO BACK TO BUY ANYTHING AND ESPECIALLY NOW BECAUSE OF THIS GREEDY FAMILY THE KARTRSHIANS I WILL NEVER BUY ANYYHING THIS MEDIA WHORE ENDORSES... AMERICA WAKE UP SAY NO TO THIS TRASY FAMILY ENOUGH IS ENOUGH

1124 days ago
149.

Sally    

Actually Noway, that is all KK has is a big azz and big breasts, so that makes her a celebrity. That means all of those people who spent years and money improving their craft of acting, singing, dancing do not make the news like they should. The news media is pushing big azz and breasts!! How bad is that? Must be very disappointing for all the talented people in the world - to see the big azz and breasts to be considered newsworthy and a celebrity in the eyes of the media!

1124 days ago
150.

michelle    

wow! she is sooo money hungry.. as if she needs more! i didn't think it was kim when i seen the commercial! u can see similarities but you can definatley tell it isn't her.. kim get over yourself already & shame on you sears for creating drama!! we can all clearly see it isn't kim, geesh how is this still news & why are ppl still talking about it??

1124 days ago
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