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The Situation

Sues Over Alleged GTL Rip-Off

... TOLDJA SO!

10/16/2011 3:00 AM PDT BY TMZ STAFF

The Situation lawsuit
The Situation's word is his bond -- weeks after the "Jersey Shore" star threatened to sue some guido-themed lifestyle company for ripping off his "GTL" trademark ... his lawyer filed a seething lawsuit to put the company out of business.

TMZ broke the story last weekend ... Sitch fired off a cease and desist letter to a website called MyGTLFuel.com -- which sells everything from energy shots to tanning lotion -- claiming they better quit exploiting his trademark ... or they'd face legal action.

Well, MyGTLFuel hasn't gone anywhere ... so Situation filed suit earlier this week -- asking a judge to force the site to cease all GTL-related operations and destroy any infringing merchandise.

Dana Valentino -- who owns GTL Fuel -- tells TMZ, The Situation has no case -- insisting the "Jersey" star has applied for the "GTL" trademark, but doesn't outright own it ... yet.

Dana says he wants to settle the matter amicably -- but he'll defend his business to the end.

19 COMMENTS

No Avatar
1.

tg    

cant you stop these a hole ads on the comments page?

921 days ago
2.

tg    

cant you stop these ads on the comments page

921 days ago
3.

TGH    

Situation has a valid point. Whether his trademark is in place or not is another legal issue, but if anyone should own the rights to the GTL trademark, it of course should be Situation, along with perhaps Ronnie and Pauly. Keep us up to date TMZ.

Thanks.

921 days ago
4.

Mikey    

Wearing sunglasses in the dark doesn't do enough to hide your face. Try wearing a paper or maybe a plastic bag over your head.

921 days ago
5.

AyeJay    

If you've ever watched Jersey Shore, Mike wears sunglasses at NIGHTclub. All he does is stand on the sides, and stare down women like a pedophile. He is such a creep, I guess he probably thinks the sunglasses will hide his wrinkly skin. Plus he looks over them like a librarian so what's the point of him wearing them?! I'm over this whole Jersey Shore craze.

921 days ago
6.

Fozzie    

easy on the Toldja TMZ writers. Nikki Finke trademarked it. That one is hers.

921 days ago
7.

UPYOURS    

Stupid name + Stupid person= go AWAY

921 days ago
8.

Bob    

Greedy self-serving douche meets greedy self-serving douche.

Have a nice time fellas.

921 days ago
9.

Amandanonymous    

I've finally broken down and looked up what GTL stands for. How silly. How can people watch that show? And how can so many people want to use it that it's come to a legal battle?

921 days ago
10.

R    

I hope that Dana Valentino is smart enough to cast him as a spokesperson and fire him for being a meathead. LOL!

921 days ago
11.

en Todo Momento!!    

maybe the guy can add an 'i' to his version, calling it 'mygitlfuel'. that might help his profits as well!!!

921 days ago
12.

Meme    

GTL? Gay Trans Lesbian?

920 days ago
13.

joecrabs    

Is this turd still hanging around? Hey, bro. Those Foster Grants make you look like a total fu--stick. Wait a minute, your face makes you look like a total fu--stick. Those sweet sweet shades make you look like a dooshbag.

920 days ago
14.

Hobie    

I thought Pauly came up with the whole GTL thing anyway. Situation openly steals it and gets a TM on it??? Pauly should sue him.

920 days ago
15.

Aces007    

BAGGG THAT FACE. YOU IDIOTS ARE FCKN CLOWNS, FCKN CLOWNS I SAY. WAIT 1 MIN, PAULY IS COOL. I WOULD SMASH SAMMY IN FRONT OF RONNY, THEN LET ER GO CAUSE SHE'S FCKN CRAZY. REMINDS ME OF AN OLD GF, HOT BUT FCKN CRAZY. (EXAMPLE) OH YOU FCKED HER 5YRS AGO, WHY BLAH BLAH FCKN BLAH. WE ONLY MET 6 MONTHS AGO BCH, FCKN CRAZY...

918 days ago
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