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The Situation

Sues Over Alleged GTL Rip-Off

... TOLDJA SO!

10/16/2011 3:00 AM PDT BY TMZ STAFF

The Situation lawsuit
The Situation's word is his bond -- weeks after the "Jersey Shore" star threatened to sue some guido-themed lifestyle company for ripping off his "GTL" trademark ... his lawyer filed a seething lawsuit to put the company out of business.

TMZ broke the story last weekend ... Sitch fired off a cease and desist letter to a website called MyGTLFuel.com -- which sells everything from energy shots to tanning lotion -- claiming they better quit exploiting his trademark ... or they'd face legal action.

Well, MyGTLFuel hasn't gone anywhere ... so Situation filed suit earlier this week -- asking a judge to force the site to cease all GTL-related operations and destroy any infringing merchandise.

Dana Valentino -- who owns GTL Fuel -- tells TMZ, The Situation has no case -- insisting the "Jersey" star has applied for the "GTL" trademark, but doesn't outright own it ... yet.

Dana says he wants to settle the matter amicably -- but he'll defend his business to the end.

19 COMMENTS

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16.

MJ    

worst show ever. People on the show are clowns. Now go get a job!

1015 days ago
17.

Klein Trial Lawyers    

Although this story is quite humorous, it reveals a very valuable lesson. It is always in your best interest to protect your ideas and artistic expressions, especially when they have a potential monetary value. Often, brands fail to realize this notion and are forced to learn a costly and burdensome lesson. It’s important to understand how copyrights, trademarks and patents can protect you or your organization. http://bit.ly/uV7goV

1004 days ago
18.

HappyQuails    

How can he own something that was at least partially cultivated by MTV and his participation in the TV show? While you work for a computer company any invention you make when in their employ is considered the property of the employing company and they assume ownership automatically. Is this not fundamentally the same issue?

987 days ago
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