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Acura Super Bowl Commercial

Only Light-Skinned Blacks

Need Apply

4/18/2012 12:50 AM PDT BY TMZ STAFF

You know that Acura commercial with Jerry Seinfeld and Jay Leno that aired during the Super Bowl -- well, we got hold of the casting call document, and they were very specific/exclusionary about their dream African American car dealer.

According to the casting doc, the role of African American car dealer would be played by a "Nice looking, friendly, Not too dark" African American car dealer.

Casting document for the Acura NSX Super Bowl Commercial
We just got hold of the document from an African American actor who didn't fit the profile, and who's pissed.

We made lots of calls, trying to find out why "dark" African Americans weren't right for the role.  Someone associated with casting the commercial tells us ... one of the reasons for the "not too dark" restriction was because lighting and special effects would get tricky. 

We made calls to Acura but no one got back to us.

Acura just apologized for the wording in the casting call document -- claiming, "We apologize to anyone offended by the language."


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tgrfan42069 now ****ers whine over who people want to cast for their commercials.**** that ****** that is whining.i am gonna sue because they didnt allow a white person

927 days ago

My Big Salami    

Yes light skinned Afican American men are more user friendly....That's how we have our current prez!...DUH!

927 days ago


Races possess different levels of intelligence. Multiple IQ tests conducted world-wide over several decades have been normed for every conceivable variable and Blacks always rank at the bottom, even in non-verbal tests. There has never never been an IQ test administered anywhere in the world where the racial rankings were different; Jews, Asian, White, non-White Hispanic and then American Blacks and African Blacks.

Racial activist groups have tried to create their own tests to demonstrate intellectual parity of the races and attack the integrity of existing tests but the rankings are always the same; African Blacks average a 70 IQ (only 2% of Whites score this low), American Blacks are 85 (due to mixing with Whites, 20% on average), non-White Hispanics are 87, Whites 100, Asians 106 and Ashkenazi Jews at 115.

Even using culture-free, unbiased testing designed by Black psychologists, no amount of testing, no amount of wishful thinking, shows any improvement in Black IQ. Raven’s “Progressive Matrices” is completely non-verbal, yet even the brightest of the African Blacks (South African university students) still score only 85 -- a whole standard deviation above sub-Saharan Africa but it’s a whole standard deviation below Whites.

The mean intelligence of Blacks is much lower than for Whites. The least intelligent ten percent of Whites have IQs below 81; forty percent of Blacks have IQs that low. Only one Black in six is more intelligent than the average White; five Whites out of six are more intelligent than the average Black. These differences show in every test of general cognitive ability that anyone, of any race or nationality, has yet been able to devise. They are reflected in countless everyday situations. “Life is an IQ test.”

Further, only one-in-3.5 million African Blacks has an IQ of 140 or higher (genius level). But one-in-83 U.S. Whites is a genius. Therefore the per capita genius rate for U.S.-resident Whites is 42,000 times higher than it is for African Blacks.

Blacks are the only racial group with no DNA from the large-brained Neanderthal who lived in Europe. Modern humans did not come out of Africa; the African humanoids came out and they mated with the Neanderthals and Denisovans to create a composite hybrid that is modern man. Forensic scientists determine race by cranium shape; Blacks have a small frontal lobe and sloping frontal plane and a smaller cranium-to-mandible ratio. Caucasoids have the largest craniums, an almost vertical frontal slope and a massive frontal lobe. The mongloloid is very similar and also more evolved. It is the frontal lobe that seperates our behavior most from the animals and is responsible for language and rational thought.

MRIs show that Blacks have brain size much smaller than Whites, Asians and Jews. This is what caused the increase in cranium capacity. Studies published in the American Psychological Association journal using magnetic resonance imaging (MRI) found correlation of brain size with IQ of about 0.40 and that these racial differences in brain size are present at birth. Larger brains contain more neurons and synapses and process information faster; by adulthood, East Asians average 1 cubic inch more cranial capacity than Whites who average 5 cubic inches more than Blacks.

Further, this reflects what we observe in real life (including the so-called "acheivement gap"). People have made long-term observations of the different races and reached rational conclusions; the more White a society is the more prosperous, inventive and safe it is. 19 of the 20 poorest countries are African (Haiti). In sub-Saharan Africa the only countries that could be considered sucessful were White-governed, (Rhodesia and S. Africa). To this day they still can't even feed themselves even though they are the oldest race. In fact they didn't have a written language until colonization. A Black in America has twice the lifespan of a Black in Africa. It would would be longer except the top cause of death for 16-34 year-old Black males is another Black male killing them.

927 days ago


It was Jerry's request. He's been hanging out with Michael Richards too much.

927 days ago


I hate to say this, but I feel a protest, a lawsuit or an investigation because of this. Why is this just being brought up now and not in December when they were doing the casting? also why did no one else release this to the press.

927 days ago


Okay this is being made into a big racial thing and it isn't. The commercial IS VERY BRIGHT. The cameras can not handle the contrast between light and dark objects.

I remember someone on television mentioning this before. That they couldn't wear white on TV because their skin was to dark. And I just looked it up and found a few sites that were talking about how to dress for televion and they said if you have dark skin avoid light colors.

This is a "camera's do weird junk when they have contrasting colors or patterns" thing, not a "we don't like dark skinned people" thing.

927 days ago


Does it also mean ugly people get the shaft too?

927 days ago

Cognizant _illiberal    

you could argue that, Why were elderly people not asked to audition, why sometimes fat people are not asked to audition to advertise weight loss supplements , when casting people you are allowed to discriminate there are a lot of un racist reasons for their decision , but some people will complain it is bs i dont cry discrimination because as a man i cant join in a female beauty contest or i am not allowed to audition for a pale redhead role because i am tan or i cant audition for a black person role the list goes on.....

927 days ago


nobody likes blacks to begin with but if they have to work with them they should choose which ones they want especially if they are footing the bill.

927 days ago


So freakin what, they had an idea and how its supposed to look. Everyone whos complaining about this is the racist one. Lame, seriously lame TMZ.

927 days ago

JugEars McKenyan Sr..    

This shouldn't be a shock, it's all about creating illusions, advertising, con jobbing. I know, I was in that business for 20 years and it's gone over the top where lies and outright fabrication is how it is. This is a liberal society where everyone has to lie about how they really feel about everything for fear of hurting anyone's feelings lord forbid boooo hooooo, so welcome to the big lie.

927 days ago


Its stupid to make a fuzz about this.. i mean its a commercial, its normal that they have a specific kind of person in mind... This guy is just pissed cuz he didnt get job. I dunno why he aplied in the first place if they wanted "Not so dark" skin guys...

927 days ago


Typical. I'm light brown in skin tone and a model and my agent told me if I bleached my skin, did a rhinoplasty to sharpen the tip of my nose and got curly wavy hair extensions I would look biracial and hence would book more jobs for major store brands like Macys. All this before he said I'm very pretty for a black girl and I just need a little fine tuning to be more "acceptable". Sigh. America...

927 days ago


Exactly, what is the big deal? This is the reason racism will never go away, because of irrelevant stories like these. Obviously for future movies such as, Elizabeth Taylor, do you think African Americans would have been candidates for the roles? Sometimes roles are created for certain people, that's just the way the world works. (By the way, I'm still waiting for someone to post how their neighbor's friend makes $84 an hour on the internet . . .)

927 days ago


Wow. This must have been how segregation worked for so long in this country. A bunch of whites trying desperately to justify why it was OK to discriminate. I mean look at these comments! Lighting wouldn't cater to a dark skinned person. Really? Are you people serious in supporting this statement? So I guess Oprah must have used extra strong lighting in order to be seen sitting next to all the white people she interviewed on her show, right? Sigh. This is heartbreaking. After all these years... God bless America.

927 days ago
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