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Jay Z

The Brooklyn Nets Lack Color

4/30/2012 12:00 PM PDT BY TMZ STAFF
breaking news

Brooklyn Nets logo

What's black and white and scrubbed of all things Jersey?? The NEW LOGO for the Brooklyn Nets ... designed by part owner of the team Jay-Z. Jigga what?

The team -- which will be relocated from NJ to Brooklyn next season -- just released the new colorless logo ... which is already being hailed as "the new badge for Brooklyn."

Jay-Z, who is being credited with playing an "instrumental" role in the creation of the new logo, said in a statement, "The boldness of the designs demonstrate the confidence we have in our new direction ...  The new colors and logos are examples of our commitment to update and refine all aspects of the team."

So, we gotta ask ...

For more sports stories, check out tmzsports.com!
110 COMMENTS

No Avatar
16.

aj58lp    

B for blue ivy or beyonce... makes one think

906 days ago
17.

The Truth    

The logo is a fake as Beyonce being pregnant.


The Truth Hurts

906 days ago
18.

Anya    

Logo is just as fugly as Jay-Z

906 days ago
19.

Chris    

Besides the fact that this logo is so plain it looks like a HS sophomore made it; why take away the red white and blue that the Nets have been known for since they joined the ABA? They had it when they played on LI, they had it when they played in NJ, and now they make it B/W please this is a diss to Dr. J who was one of the original players.

906 days ago
20.

Stormy    

Black and White are not color's! Think that it is good that he wants to keep it simple...but, that is a little much. Get some color in there dude! Think that they should put some old Dodger Blue in there. Has history for Brooklyn and is a great color....Just saying. Time's are tough right now economy wise, and people want to feel good to ease their mind's...throw in a little nostalgia with that color and you will make a lot of home town folk's very happy. A sure hit!

906 days ago
21.

ohboy    

the Brooklyn Nets. Just another thing for black people to wear. I could care less about Brooklyn, Bed-Stuy, or any of that New York pride sh*t.
New York is a slum anyway. Even SoHo is a trash bin.

906 days ago
22.

SusanCoyote    

Yikes! You should put up a warning if you are gonna post his mug! Jeeez, that's a face for radio!

906 days ago
23.

I luv u!!    

wow he is good sometimes but lately he has sucked!!

906 days ago
24.

No comment    

t looks like a 7 year old came up with this blah logo. You have to be creative even with type set. Look at all the type for NY gear. The Mets, Yankees, NY Giants, NY Jets all have great fonts and logos. Just remember, every team that was in Brooklyn has moved away.

906 days ago
25.

STEVE    

BOLDNESS? CONFIDENCE? Last time I saw something that looked like that I flushed it... My 5 yr old niece can do a better logo/symbol for a team than that!!! Also wonder why all black.... Racist as a morning sun is he as always!

906 days ago
26.

_][ Character_Assassin ][_    

Might as well change the ball to cell bars.

906 days ago
27.

Ih8Taxes    

You know, I can't help but notice 2 things the more I look at this story - 1) the logo is a total rip-off of the Oakland Raiders. 2) Jay-Z is one of the ugliest MF'ers I've ever seen.

906 days ago
28.

Justin    

We get it. You're black, Brooklyn is black so the logo is black. We get it. You guys are black. Thanks for the heads up. SMH

906 days ago
29.

juggalo 6    

Jay -z is just looking for the Gangsta look like the L.A. Raiders logo. What a dumbass. He actually paid for this?
Is he looking for all the Trayvon Martins of the world to be saying Nets B iatch or something like that? I mean come on.

906 days ago
30.

agold    

DId he really stick a basketball on it? Now the uneducated twits are infiltrating marketing and design. It's all over. That's a terrible, not cool, logo.

906 days ago
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