Psy Lights Up Cig ... IN NON-SMOKING ZONE!

10/31/2012 7:50 AM PDT

Psy -- Lights Up Cig ... In NON-SMOKING Zone!!

Korean invisible horse rider Psy was too busy checking how many minutes of fame he had left to notice that he lit up a cigarette right next to a No Smoking sign in Toronto on Tuesday.

In his defense, who has time to follow the rules when you're squeezing the very last drops out of that "Gangnam Style" song?

Eh sexy lady.