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Kardashian Fam Hammered

By SECOND Makeup Co.

You Stole From Us, Too!!

11/4/2012 4:00 AM PST UPDATED: 11/7/2012 10:45 AM PST BY TMZ STAFF
EXCLUSIVE

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The Kardashian family attorney tells TMZ, "The Kardashians value the integrity of trademark ownership and as such they align themselves with partners who do so as well. Their partner in their cosmetics line, Boldface licensing + branding, went through the appropriate legal channels in obtaining the rights to use the name Khroma Beauty by Kourtney, Kim and Khloé in the Color Category with the United States Patent and Trademark Office, making all proper legal filings."

He adds, "As a result, it is the Kardashians' firm belief that Boldface licensing + branding's use of the name Khroma Beauty by Kourtney, Kim and Khloe marketed with the distinctive Kardashian name is appropriate and does not violate the rights of any other entity."

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The Kardashian family is now fighting TWO makeup wars at the same time -- TMZ has learned a second cosmetics company has accused the K-squad of trademark-jacking. 

As we previously reported ... Kim, Kourtney and Khloe are about to launch a new makeup line which they're calling Khroma (they love the "K" thing). 

Problem is ... they've already received legal threats from a Bev Hills makeup company called Chroma over alleged name-stealing ... and now ANOTHER company has entered the mix. 

The new company is called Kroma (no "H") ... and according to documents filed with the U.S. Patent and Trademark Office, it already locked down the legal rights to that name back in January.  

So when Kroma (no H") found out about the Kardashian line ... sources say the honchos were pissed ... and immediately fired off a cease and desist letter to stop Khroma (with "H"). 

And get this ... we've obtained official docs which show the U.S. Patent and Trademark office had already REJECTED a trademark request by the Khroma people (with "H") back in September ... because the name was too similar too Kroma (no "H"). 

We're told Kroma (no "h") recently met with Kardashian reps regarding the trademark -- but were unable to come to an agreement -- so Kroma is now exploring its legal options.

We reached out to the Kardashian family ... so far, no response.

103 COMMENTS

No Avatar
31.

joanna    

ha ha bitches cant have everything they want!!!!

627 days ago
32.

TJ    

Harvey was really defending Khloe on his show, so apparently he is good personal friends with them. It's
all business,huh? Kind of conflict of interest.People bash them on his site,but he loves them? That's Hollywood!

627 days ago
33.

Spicy mag    

Call it booty sweat.

627 days ago
34.

baybek8s    

What goes up must come down.

627 days ago
35.

Melissa B    

They seem too arrogant, like they think 'because of who they are' they can jack other people's names and nothing will happen. I hope they lose the lawsuit. I usually think it's stupid when people sue others for stupid reasons, esp celebs when you're just going after money - but if they have a cosmetic line name close to someone else's and think they can do so bc of who they are, I at least hope a judge tells them to come up w another name.

627 days ago
36.

TJ    

People should be held accountable for their shoddy business practices and devious ways. By the way, what's the big problem with the HUMPHRIES/ K
divorce? How suspect is that situation??

627 days ago
37.

Parker    

we have known these whores are thieves for awhile now...didnt kim steal from brandys mother a few years ago? so yeah these bitches have no talent of their own so they steal or relabel products that belong to other companies...but what do you expect from low life piss queens anyway?

627 days ago
38.

Christopher R    

These young women are already beginning to look a bit worn out. Can you imagine..... those voices along with the haggard look? THEN, will they go away?

627 days ago
39.

Kris Jenner and Kim K = money hungry plastic sellouts.    

they definitely stole this name. They never come up with their own stuff. Let's not forget Kim K stealing her KK logo from this woman who even gifted her a necklace and wore it even. She steals the logo for her perfume and ....just google it if u didnt know!

627 days ago
40.

Soamazing    

All this Khartrash talking is going to make Ktrash show her bare oddly shaped dented behind to everyone, AGAIN. You just wait. The next photo of IT will be of THAT, for her fhans to enjoy. Maybe weak Kanye will be in the next photo with IT when she shows T

627 days ago
41.

Soamazing    

All this Khartrash talking is going to make Ktrash show her bare oddly shaped dented behind to everyone, AGAIN. You just wait. The next photo of IT will be of THAT, for her fhans to enjoy. Maybe weak Kanye will be in the next photo with IT when she shows THAT and they could have both booties touching. Butt kiss. Now that would be original.

627 days ago
42.

Christine    

They should name their makeup line Krap.

627 days ago
43.

nORRis8    

Look at their faces!!!!!!!!!!!!!! They're morphing as we speak!!!!!!

627 days ago
44.

zombie    

I have a great name for their make-up: JunK.

627 days ago
45.

ManiacalZebra    

So, they already lost the trademark, yet still think they can win a trademark fight? These b!tches need to be smacked with a clue by four. HARD.

627 days ago
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