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O'Jays Sue Crown Royal

You Embarrassed Us ...

& Your Commercial SUCKS

4/25/2013 10:25 AM PDT BY TMZ STAFF
breaking news

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The O'Jays are going to WAR with the people behind Crown Royal Whiskey ... claiming the booze company ripped off the band's most famous song for a pathetic commercial that "humiliated" the group.

Two members of the band behind the hit "For Love of Money" (you know the song, 'Money, money, money, money ... MONNNNEYY) ... have filed a lawsuit claiming they never gave permission for the people behind Crown to use their tune in a recent TV spot featuring NBA legend Dr. J.

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FYI -- the song was used as a background track ... while a rapper drops some custom rhymes to sell the booze.

But Walter Williams Sr. and Eddie Levert (founding members of the group) ... are PISSED -- claiming the rhyme is "humiliating and demeaning by reducing them to background singers."

They also take a shot at the rapper -- saying he's nothing more than a "poseur with limited ability to carry a tune" ... who performed a "self-aggrandizing childish rap."

Williams and Levert are now asking for more than $1 million in damages.

48 COMMENTS

No Avatar
16.

bigfranklittle    

Dr.J should be the one suing them

460 days ago
17.

drmacpc.com    

I see nothing wrong with the commercial, but I guess if you can get more money when you sue......, then sue, sue, sue.

460 days ago
18.

babyz65    

They are RIGHT! That was embarrassing...... If Crown Royal wanted a cool sounding commercial, they should have just played the song without the rap crap. That is one classic soulful tune, that makes everyone's body start moving when they hear it....

460 days ago
19.

Allison Ray    

They never even gave permission. So this is not MORE money

459 days ago
20.

MJ    

The O'jays obviously didn't listen to the record and neither did some of the who commented. The song is about coming from humble beginnings to being a king amongst his people, lending a hand, and being around family. His name is Big K.R.I.T. and it stands for King Remembered In Time. If they paid attention before opening their mouths K.R.I.T. actually lists them as an influence on his soulful music. Before you attack the artist, know what your talking about, because he is coming out with a short film with Spike Lee for an original song he did with B.B. King called "Praying Man".

458 days ago
21.

Jenn    

That commercial is awesome!!! The Ojays should be glad someone has even bothered to use their music, and bring it to life. Ojays are jealous and trying to get some attention. The commecial is GREAT!

458 days ago
22.

Flip    

Wow, all of these ignorant comments stereotyping rap, that sure is surprising. The song was anything but negative. O'jays are looking for money, you can tell by how they stereotype the song as if a song that talks about shooting and screwing hoes when its nothing but positive, not one single shred of negativity. Its seems like you either didn't listen to the song, the lyrics at all and automatically assumed it was the typical rap song.

458 days ago
23.

Stratcat    

They look great after all these years!

401 days ago
Previous 15 Comments | 1 | 2

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