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'Fast & Furious 6' Ads

We're Donating Profits to Paul Walker's Charity

12/4/2013 3:49 PM PST BY TMZ STAFF

120413_fast_furious_launch

With "The Fast and the Furious 6" being released on DVD next week, the people behind the movie scrambled to change the entire marketing campaign in the wake of Paul Walker's death ... and now the new ads are beginning to surface.

One of the TV spots begins with somber music and a slow montage of Paul ... and explains how a portion of the proceeds from the DVD and Blue Ray sales will go towards Walker’s charity Reach Out Worldwide.

Pretty impressive move on the part of Universal, which only had 4 days to create a completely new -- and classy -- marketing strategy.

37 COMMENTS

No Avatar
1.

Dead@27    

I would have gone with the final scene
from the movie "Vanishing Point".

230 days ago
2.

Clyde T.M. Nestra    

Surprise, somebody in Hollywood actually has a heart! Good for them.

230 days ago
3.

Freecuffs    

Back around 2003 Police versions of Crown Victoria had a huge problem of bursting into flames from crashes and rear endings. Ford was required to recall and add a special bladder in the gas tank to save the lives of those that put their lives on the line every day. You would think that In a car like the one that Paul was killed in and the cost that Porche would have been required to have the same kind of safety system especially due to the price, AND the knowledge of how dangerous this vehicle is to drive even ON a racetrack!

230 days ago
4.

love-truth-freedom    

Will definitely buy the DVD and also some merchandise from roww.org to help support. I wish we could know what percentage of the proceeds go to the charity though.

230 days ago
5.

TheEric    

or the money could go to a charity that teaches people how to not drive like complete ****ing *******s...or a charity for pedophiles

230 days ago
6.

BLUE UGLY 💩    

RIP Paul Layer

230 days ago
7.

PhilipMarkum    

CLASS ACT UNIVERSAL...GOT JOB REPORTING IT TMZ. Paul Walker, you will never be forgotten, ever. God bless.

230 days ago
8.

Diamond Goddess!    

Nice! I may buy one now.

230 days ago
9.

Kelly    

How retarded. As if it would being him back. You've already made the movies. Keep the money. At least we know the producers have plans to make it all up at a later date.

230 days ago
10.

BLUE UGLY 💩    

Paul Speeder

230 days ago
11.

immamamma    

That is excellent. What a wonderful way to show respect. I am sure Paul would be proud.

230 days ago
12.

KelC.     

Just watched the tribute video on Paul Walker's Official Facebook Page - https://www.facebook.com/PaulWalker?ref=ts&fref=ts R.I.P. 😢

230 days ago
13.

Sunset    

Can the franchise die along with him? I think he would've wanted it that way.

230 days ago
14.

Iris Myandowski    

it is the phrase "portion of proceeds" that always gets me - what portion ? 20% ? 1% I'd rather donate directly to the charity thanks ...if they are doing the right thing then yay to them, if they are actually milking his death for sales? then there is a special place in Hell for them

230 days ago
15.

R    

Wish I wasnt broke, I would buy this as a new release to support Walker's charity

230 days ago
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