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Soccer Star James Rodriguez Declares Underwear War On Cristiano Ronaldo

11/25/2014 7:50 AM PST

Soccer Star James Rodriguez -- Declares Underwear War on Cristiano Ronaldo

First Beckham, then Ronaldo ... now ANOTHER soccer star is getting into the men's underwear game - James Rodriguez.

The Colombian superstar who plays for Real Madrid stripped down to his man panties to model his new line of undies, J10 ... made by a Colombian underwear company Bronzini. 

Seems to be a total ripoff of Cristiano Ronaldo's undie-brand CR7 ... which started as an underwear line and was so successful, it's already expanded into socks and shirts. 

BTW, James and Ronaldo both play for the same team -- so, it's kinda like the Oklahoma City Thunder situation ... where teammates Kevin Durant and Russell Westbrook also have competing underwear lines. 

Underwear war is hell. Watch TMZ Sports on FS1 Get the new TMZ Sports app!
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