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Kentucky Derby -- Bourbon Sales Through the Hoof ... Says Jim Beam

Kentucky Derby Bourbon Sales Through the Hoof ... Says Jim Beam

5/2/2015 12:05 AM PDT
EXCLUSIVE

Horse racing is HUGE for the bourbon industry ... especially the Kentucky Derby ... so says Jim Beam which credits the race for a MAJOR boost in sales every single year.

A rep for the bourbon company says they see an average sales spike of around 20% during Derby season ... adding, "When the weather is at its prime, the team has seen spikes up to 30%."

"This year, the weather has been good."

The Beam reps say the sales spike isn't just in KY -- people all over the country are throwing Derby parties -- "and they're drinking bourbon, they're drinking Mint Juleps."

Bottoms up. 

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