Horse racing is HUGE for the bourbon industry ... especially the Kentucky Derby ... so says Jim Beam which credits the race for a MAJOR boost in sales every single year.
A rep for the bourbon company says they see an average sales spike of around 20% during Derby season ... adding, "When the weather is at its prime, the team has seen spikes up to 30%."
"This year, the weather has been good."
The Beam reps say the sales spike isn't just in KY -- people all over the country are throwing Derby parties -- "and they're drinking bourbon, they're drinking Mint Juleps."
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