THIS HAS GOTTA HURT!!!
UFC superstar Chris Weidman is now playing the role of enforcer -- delivering a BRUTAL leg kick to a non-fighting Reebok exec ... all because the company man lost a bet.
The guy with the battered left thigh is Reebok senior sports marketing manager, Kevin Brochu -- who recently made a bet with famous MMA reporter Ariel Helwani. Loser had to take a Weidman leg strike.
So, here's Weidman dishing out the punishment ... and let's get serious, Brochu is lucky Chris didn't break his femur!