Lionel Richie: Hello, Would You Like To Buy My Makeup?

Lionel Richie wants you to stay pretty all night long -- and that appears to be the hook for the cosmetic line he wants to launch.

The singer launched his new business endeavor last week when his company filed a trademark for "Hello By Lionel Richie."

The copyright covers just about everything beauty related ... cosmetics, face masks, body glitter, bath beads, hair bows, nail polish, etc.

And there's a separate trademark for candles and candle accessories.