Jeff Fisher FIRED By L.A. Rams

So much for that 2 year extension ... the 4-9 Rams have fired head coach Jeff Fisher, announcing the decision via the team's Twitter account moments ago.

The squad got embarrassed by the Falcons Sunday, losing 42-14 ... and owner/Chairman Stan Kroenke had enough, releasing a statement saying Fisher's time in LA LA land was over ... respectfully.

“He has worked tirelessly despite some challenging circumstances. He played an integral role in helping this team make history in returning the NFL to Los Angeles, and we always will be grateful for his commitment and dedication to our organization."

"This is the right time to make a change as our performance has not lived up to my or our fans' expectations. We all are focused on improving as an organization and building a team that makes Los Angeles proud. Our mission is to celebrate a Super Bowl title with our fans in Los Angeles. Today is the first step to bringing us closer to that goal.”

Fisher signed a contract extension before the start of the season, but there will be no Hollywood happy ending. FYI, his record as Rams head coach was 31-45-1.