Sacha Baron Cohen -- aka Ali G aka Borat aka Bruno -- was popping in and out of various buildings in Manhattan, like the Mercer Hotel and the Seagram Building, all to help shill for "Sweeney Todd," in which he plays an "Italian" salesman.
But despite the pleadings of his adoring public, the very new father couldn't stop to scribble a few autographs or take a snap. Wonder what he signs? Borat?
Perhaps his delicate Kazakhi constitution couldn't quite deal with the absurdly cold New York evening.