If Jesse James didn't know it before -- he's famous ... at least according to prospective jurors in a lawsuit over his clothing line.
Jesse is being sued by Fortune Fashions Industries for allegedly reneging on a contract.
Prospective jurors were just asked, "Do you know who Jesse James is?" Ten out of 12 raised their hands.
Potential jurors will now be questioned one by one -- we're in court ... it should be interesting.
UPDATE: Only in Hollywood ... one of the prospective jurors is a production designer on "Criminal Minds," and another is a P.A. on "Water for Elephants."