Ralph Lauren Sued He's Shifty In a Very Bad Way

4/16/2013 10:58 AM PDT

Ralph Lauren Had Oprah On The Brain and Ran Me Over ... NEW LAWSUIT

Breaking News

Preppy Ralph Lauren should stick to yachting ... because his driving sucks ... according to a new lawsuit.

Ralph invited Oprah to his opulent, well-decorated Colorado Double RL Ranch back in 2011. One of them had a bright idea -- doing an interview in his vintage 1948 Jeep ... which we're guessing smelled like perfumed potpourri. 

A guy who was outfitting the whip with microphones was working near the back bumper when Ralph took the wheel and suddenly shifted into reverse ... violently striking him -- at least that's what he alleges in a new lawsuit.

The dude -- who worked for Harpo -- says he suffered injuries to his head, body and limbs, muscles, tissues, nerves and blood vessels in his head.  He wants more than $50k to cover his troubles and is suing both Ralph and Harpo.

The good news ... the courtroom will smell fabulous!