Paula Deen's officially the least popular kid on the playground ... JCPenney just severed ties with the celebrity chef in the wake of her n-word scandal.
A rep for the department store released a statement today, saying, "We can confirm that jcpenney has decided to discontinue selling Paula Deen branded merchandise."
JCP had sold Deen-brand kitchen products ... which is good news for Martha Stewart.
The retail giant is the latest to run for the hills -- Target, Home Depot, QVC, Kmart, Sears, and Walmart (to name a few) have already dumped Paula.
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