It was full KOBE-MANIA at an L.A. mall yesterday ... when the Black Mamba arrived to promote his new Nike Kobe 9 Elite shoe and the entire shopping center ERUPTED!!!!!!
Thousands of people packed the joint at the Westfield Culver City mall on Saturday to get a glimpse of Kobe ... and after giving him one hell of a welcoming cheer, they showered the guy in a thunderous "MVP" chant.
Even Kobe was impressed ... at one point saying, "This is a lot of love."
You gotta watch the clip ... it's pretty incredible.