Honey Badger Guy Sued -- We Jacked Your Catchphrase and We Don't Care
Honey Badger Guy SuedWe Jacked Your CatchphraseAnd We Don't Care!
8/26/2014 12:10 AM PT
Honey Badger don't give a s**t about much ... but he definitely cares about a breath mint company cashing in on him without sharing the profits -- and now the badger's getting dragged into court.
Honey Badger became a viral video back in 2011 when Christopher Gordon added his own hilarious narration to a nature film, and coined the catchphrase, "Honey badger don't care."
Now Gordon is getting sued by Accoutrements, a novelty gift company, that produces Honey Badger breath mints … complete with packaging that includes Gordon's famous phrase.
According to legal docs, Gordon fired off a cease and desist letter, claiming the company was jacking his honey badger trademark without sharing the wealth -- but Accoutrements says Gordon never trademarked the phrase or the character for food products like its mints.
Gordon's trademark allows him to slap HB on things like t-shirts, hats, and toys -- according to the docs obtained by TMZ -- and the company isn't trying to sell that stuff. So Accoutrements is suing preemptively, asking the court to declare it has every right to crank out the mints.