That giant inflatable swan Taylor Swift and Calvin Harris rode into the California sunset this week isn’t just making a big splash in the pool … it’s making a bigger one at the bank.
Sales for the floating swan have skyrocketed according to manufacturer Swimline, thanks to the pro-bono marketing from celebs like Kim Kardashian, Kate Upton, Kendall Jenner and Zooey Deschanel, who have all been pictured on it. Taylor and Calvin are just the latest in a long line.
Swimline says they sold 41,000 swans in the first six months of 2015 alone. At $49.99 a bird, that’s a $2 million payday. Not bad compared to $400k total sales in 2013.
As for a black swan … Swimline tried, but the black prototypes got too hot in the sun. But hope isn't lost ...they’re testing out different materials for next year.