Pope Francis -- Let's Make a Deal ... Pushing Fiat Sales
Pope FrancisLet's Make a Deal ...Pushing Fiat Sales
9/24/2015 9:38 AM PT
What does Pope Francis have to do to get you in a Fiat today? The answer is, not much -- just cruising D.C. in one is enough to drive in customers.
The Pope shocked everyone when he touched down in Washington on Tuesday by scooting around town in a black Fiat 500L ... apparently reppin' for Italy, and millions of people took notice.
Safford Fiat of Tyson's Corner -- the biggest dealer in the D.C. area -- has been slammed since the Pontiff arrived. General sales manager, Mark Cowdin, tells us customers are pouring in to learn more about his Excellency's whip.
Mark says they didn't get a heads-up from corporate about Francis' chauffeur-driven wheels, but they're scrambling to roll out "Papal Deals." He says the Pontiff's visit hasn't scored them a sale yet, but thinks that will change with all the interest and the slogan -- "If it's good enough for the Pope, it's good enough for you."