Hilton Grand Vacations Club is apologizing for sending an email urging members to "take a bite out of Orlando" just hours after 2-year-old Lane Graves' body was retrieved from Disney's Seven Seas Lagoon.
Hilton reps tell us the email was written and scheduled for distribution far in advance of Tuesday's horrific alligator attack. They became aware of the poor choice in words when people began blasting them on social media.
According to HGVC, "a bite" was in reference to the new Mako hypercoaster at the nearby SeaWorld whose mascot happens to be a shark.
Hilton says from now on it will review pre-scheduled content more carefully.