Gap's Khaki Sales Surge Thanks to MSNBC's Map Guy Steve Kornacki

Steve Kornacki's election map coverage did more than inform America, it energized America ... to dress like Steve, and it's paying dividends for the Gap.

The MSNBC "Map Daddy" became an unexpected star during the vote-counting chaos, as he won over viewers with his energy, commitment and his wardrobe ... especially his khakis.

After several media outlets reported they were Gap brand trousers, the company's sales got a huge boost within the first 24 hours.

According to a Gap spokesperson ... the clothing retailer saw a "dramatic increase in online traffic and within a day, we saw around 90% unit sale increase online."

For those who really want the fast track to being more like Steve -- aka the "Chart Throb" -- it was further discovered he wears the "palomino brown" pair ... of which he says he has several. No one's surprised.