1:44 PM PT -- Hasbro now says they will still sell individual Mr. and Mrs. Potato Head toys, but the brand name and logo are still ditching the "Mr."
Hold that Tot – your main spud, MR. POTATO HEAD isn’t going anywhere! While it was announced today that the POTATO HEAD brand name & logo are dropping the ‘MR.’ I yam proud to confirm that MR. & MRS. POTATO HEAD aren’t going anywhere and will remain MR. & MRS. POTATO HEAD pic.twitter.com/6I84KrxOLQ
Mr. Potato Head is catching up with the times, he's now just Potato Head ... and it's all about getting rid of traditional gender norms.
Hasbro is dropping the "Mr." and rebranding its iconic spud toys this fall, giving children a blank canvas to create a potato family however they see fit.
The toy giant says it wants to move away from the nuclear family and give kids a chance to go with what feels natural to them ... build whatever kinda potato fam ya want, and those spuds can wear whatever they want.
It's a huge shift for Hasbro ... the company launched the OG Mr. Potato Head way back in 1952, and followed it up the next year with a Mrs. Potato Head complete with her own set of accessories. Plus, it was only 8 years ago that Hasbro celebrated the original potato couple's 60th anniversary with a special box set.
Now, Hasbro says the new toy sets won't present kids with the same family structure you played with as a tyke.