A change.org petition earned over 3 MILLION signatures in support of the cause ... but the NBA never appeared to take the idea too seriously.
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But, clearly, Irving has no intentions of stopping the push ... 'cause on Wednesday he brought the movement back on his social media page -- and on Thursday, he explained why he feels the move is necessary.
"As a native Black man and a native Black king, I think it's part of my responsibility to push our culture forward," Irving said, before adding, "I think he deserves it. I think his family deserves it."
"I think we deserve it as seeing greatness personified as Mamba. And anyone that's coming into the league should know that that's the example that was set."
Vanessa Bryant clearly agrees ... she's thrown her support behind the idea since it was first proposed -- even commenting on Irving's social media post this week, writing, "Love this."
As for West, he's said previously he'd be open to the idea of a logo change.