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Annoying World Cup Horns -- The Silver Lining

6/17/2010 4:03 AM PDT BY TMZ STAFF

Millions of vuvuzela headaches at the World Cup may actually end up helping several poor African villages -- and it's all because of the incredibly huge demand for earplugs.

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Here's how it breaks down: a South African non-profit called Uthango Social Investments has decided to manufacture their own brand of earplugs ... and use the profits to bring technology to poor African villages -- specifically broadband Internet.

A rep for Uthango tells TMZ, the company partnered with a huge South African vuvuzela manufacturer called Masincedane Sport weeks before the World Cup -- who agreed to sell Uthango's earplugs in a package along with their vuvuzelas.

Uthango pulls in $0.66 for every set of earplugs they sell -- and we're told they've already sold 75,000 pairs ... which means they've raised $49,500 in cold hard earplug money.

According to the rep, they expect to sell at least 175,000 more before the tournament is over.
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For more sports stories, check out tmzsports.com!
15 COMMENTS

No Avatar

1.

Trish    

Oprah, Get a hold of your kin folk! As Judge Judy would say, "put your listening ears on."

1499 days ago
2.

dave    

manufacture the problem (the horns), then sell the and profit from the solution (the earplugs). Great deal, almost as good as selling fast food and having a gym next to it

1499 days ago
3.

mike    

Hey trish. You just jealous of O. But thats ok she does not know you even exist.

1499 days ago
4.

Cookie    

Brilliant business scheme, selling earplugs with the horns.



1499 days ago
5.

mjfan212    

kool i hope it helps them out alot

1499 days ago
6.

ManiacalZebra    

Just what everyone who can't afford food, a roof over their heads, clothing, or a computer need - broadband.

1499 days ago
7.

electriczipper    

I kind of like the noise of the horns..but soccer is boring,,,,

1499 days ago
8.

electriczipper    

at least in the states you have soccer moms on the sidelines

1499 days ago
9.

TM8    

@No name, my point exactly. As long as they don't start sending me more lottery emails... i'll agree it's a good idea. I'm on the fence.

1498 days ago
10.

kickaboo    

Very smart marketing, way to help yourselves advance in technology.

1498 days ago
11.

awards    

Typical business model; create the problem, then solve it.

1498 days ago
12.

Joe Smo    

It's extortion!!! These kids are probably paid to blow these horns non stop so people have no choice but to buy their ear plugs. Don't pat them on the back TMZ. They need to ban those horns from the stadiums.

1498 days ago
13.

Ellidegg    

that's fantastic!
those horns are CONSTANT lolz, and I would SO buy up those earplugs, and knowing what the profits are for, I'd buy a box of em! :D

1498 days ago
14.

Johnny Rocketship    

Hooray!



I can't wait for the increase in notifications that I can be paid large unscrupulous amounts of money if I can just help out the widow of a dying Prince in some African country. I will gladly send them 2500 dollars to facilitate the administrative procedures involved with organizing my estate inheritances.



ROFLLLLL

1498 days ago
15.

RiggyPow    

You right dude those horns are mighty annoying.



Lou
www.feds-logging.at.tc

1497 days ago

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