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Kim K Sued Old Navy to Protect Sears Deal

7/25/2011 5:00 AM PDT BY TMZ STAFF

We now know what's really behind Kim Kardashian's lawsuit against Old Navy -- protecting a HUGE deal the Kardashian clan has with Sears ... sources close to the fam tell TMZ.

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As TMZ first reported, Kim filed suit against Old Navy because she felt they were trying to intentionally deceive people into thinking she was a spokeswoman for the company by using a girl who looked just like her in their commercials.

But our sources say ... the suit was filed because Sears felt the Old Navy commercial compromised its ad campaign for the Kardashian Kollection -- an exclusive line of clothing and bedding that launches in about a month and a half. 

We're told Sears execs actually questioned if Kim was part of the Old Navy ads. The company feels the ad creates confusion in the marketplace and that happens to be exactly what Kim needs to prove to win her suit.

Bottom line -- Kim doesn't care about KK wannabes ... but she cares a lot about a deal that could be worth hundreds of millions of dollars.



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176 COMMENTS

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31.

dsaje    

So basically Kim K is suggesting that this girl should never be allowed to act because people may think it's her? She's an idiot, and I hope the judge makes her pay all of Old Navy's legal fees.

1104 days ago
32.

Robert    

Caterina Murino, one of the Bond girls in Casino Royale with Daniel Craig should sue Kim for impersonation.

1104 days ago
33.

Robert    

Sears, you would do better by hiring Caterina Murino.

1104 days ago
34.

barney    

When is the uselees Kardashian tribe going to disappear.They are all a big joke.Not one of them has any talent,yet stupid people continue to watch there shows.

1104 days ago
35.

andria    

A big barf and boo hoo. It's amazing how disconnected "celebrities" (and I use that term loosely when referencing Kim K) can be from reality

Commercials have, and will always, make parodies and such. It'***** or miss if it's funny but companies still try. They're trying to sell a product. Why pay the real Kim K when they can get someone who looks like her for way cheaper? For obvious reasons.

1104 days ago
36.

Okay Whatever    

sears deal my A$$! she sued old navy simply cuz she's full of her self PERIOD! of course a family member will lie to make kim look GOOD after america BWAHAHAHAHAHA about this ridiculous excuse to sue old navy! bottom line: she's jealous of that girl on the commercial who's dating REGGIE BUSH now! dump your goofy fame wh0re gold digger fiance and go back to pure chocolate hot super stars wealthy athletes AND YOU WILL BE HAPPY!

1104 days ago
37.

Cecilia Andrade    

KK is looking Fat & Old!
Humpries should Run For The Efen Hills!!!!
Doesn't he have ANY friends???

1104 days ago
38.

Gail    

Whatever! the teenyboppers that follow Kim and her brood/ family aren't confused. However, I do feel, if Kim can sue old Navy because of a Look-a-Like, Melissa Molinaro should be able to sue Kim for any backlash that affects her from getting work because companies will not want to hire her for fear they will be sued by Kim.

1104 days ago
39.

agold    

What a ******* low life family. Now they're going after the people that really can't afford anything. The stuff will be made in China by 8 year old kids. WONDERFUL. And all you ******* yahoos strewn all over the Bible belt that will buy this ******* garbage should be....well....no. Go ahead. Buy it. Dolts.

1104 days ago
40.

chubby    

1st boooyaa

1104 days ago
41.

chicagannie    

ugh, Sears and the Kardashians? Sears really is going gutter trash. Won't be buying this junk.

1104 days ago
42.

Jim in Cali    

Sears is so lost if they think Kim is going to sell clothes for them.

1104 days ago
43.

karen darvin    

i must agree with most people on here, yes i am commenting however, it is to agree that i w ill not shop at Sears or ever buy a KK product, not that i ever have.Most products of these rich heiresses are on the level of cheap drugstore colognes or crappy shoes that take no talent, just copy the latest trend in footwear and usually involve heels so high they can only be described as hooker shoes.Sure, they look sexy in an ad but try wearing them for five minutes, they are not well made and have a bad fit.Cheap Chinese construction.And you know they wouldn't buy their own cologne, that'd why it's always in discount stores where it belongs.As far as bedding, I'm curious but don't care for most designs at Sears anyway, more of a shabby chic type person which is at Target and still expensive!

1104 days ago
44.

jpierce26    

This lawsuit has no grounds nor does it make any sense. There isn't any confusion in the market place between the two people especially since Old Navy changes commercials as much as Kim K changes men. That old commercial is off air and The Sears commercials have yet to even think of launching. Oh yeah....one more thing. Because of the Kim K name......I will NOT be buying anything from sears knowing she is attached to it.

1104 days ago
45.

karen darvin    

maybe her bedding will be "stain resistant"

1104 days ago
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