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The Situation

SIX-FIGURE TUXEDO DEAL

8/3/2011 3:30 AM PDT BY TMZ STAFF

0802-mike-situation-composite-EXD
No prom is safe -- TMZ has learned The Situation just locked down a brand new deal to endorse a line of TUXEDOS ... and if that wasn't shocking enough ... we're told it's worth SIX FIGURES.

It's all for a company called FLOW Formal -- a New York-based tux manufacturer -- and CEO Brian Weintraub tells us, Sitch is the perfect spokesperson ... because the company is trying to target a younger demographic.

Weintraub adds, “This is great for us and great for the industry. [Tuxedos have] become an old man thing."

The line is called ... wait for it ... "The Situation" -- and it includes tuxedos, slim-fit shirts, and accessories. It's expected to launch in February 2012.

38 COMMENTS

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1.

dube blu    

why does america buy into this bozo?

1121 days ago
2.

Jackie    

Thank God a woman, otherwise i wouldn't wear anything promoted by this tool

1121 days ago
3.

Cujeaux    

Is their target market narcissistic male aholes with latent homosexual tendencies who like to lift their shirts up to reveal their nips?

1121 days ago
4.

KH    

If I were in the marketing department of the tux company, I would have made full use of my poster boy namesake and called the new line of tuxedos and gear, "The Suituation" not "The Situation"

1121 days ago
5.

Sir Boo    

Glad to hear this. I hope this guy gets many more similar deals.

1121 days ago
6.

some guy    

I always thought the Snitch would more likely wear a tuxedo t-shirt than an actual tux.

1121 days ago
7.

pimpc    

That's......my.......Dawg!!!!!

1121 days ago
8.

nicole    

LOSER! whoever watches the Jersey Shore & follow these ppl apparently have no life...what trash bags!

1121 days ago
9.

Superman    

Note to self: Never do business with FLOW Formal and Brian Weintraub.

1121 days ago
10.

Tommy Tune    

I hope he is still relevant in February 2012....

1121 days ago
11.

Bubbles The Chimp    

Just what NY needs. More big-nosed gorillas in wrong size suits.

1121 days ago
12.

Billy    

This company is run by people with an intelligence level equivalent to "the taint" or "the switch" or whatever his dumb Fu$* name is.

1121 days ago
13.

Rhubino    

So the strategy here is to revive the tux for young folk by no longer associating the attire with formality, class, and dignity, but rather the opposite.
America, you're effed.

1121 days ago
14.

Tyler    

******* my life

1121 days ago
15.

AntiSocialForum.com    

because the company is trying to target a younger more mentally challenged demographic

1121 days ago
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