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Abercrombie & Fitch

Stock PLUMMETS

After Dissing 'Jersey Shore'

8/17/2011 11:24 AM PDT BY TMZ STAFF

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The Situation could have more market power than anyone imagined -- because a day after Abercrombie & Fitch offered him and the other "Jersey Shore" cast members cash NOT to wear its clothes ... the company's stock plummeted 9%.

Abercrombie's stock hit the new low today -- the first trading session since the company offered Sitch and the cast substantial $$$ to stop wearing A&F-branded products.

Abercrombie fired off a press release yesterday, offering the cast "a substantial payment" in return for not wearing its threads, claiming The Situation goes against the "aspirational nature of its brand."

A source directly connected with The Situation tells TMZ ... Abercrombie never personally contacted them, or in any way made a financial offer to stay away from A&F clothing.

Translation -- this stunt backfired big time.


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94 COMMENTS

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1.

karlew    

Umm stocks everywhere are dropping. I think this has got more to do with unstable markets and economies than Jersey Shore.

1129 days ago
2.

Raejean    

News flash to TMZ: Jersey Shore is not the epicenter of the universe. Film at 11.

1129 days ago
3.

Tom Cruise    

A&C have some class if you ask me. The whole Jersey Shore crew are douch bags and are living proof how stupid people are in this country.

1129 days ago
4.

rickyd    

stocks falling in this market????? NO WAY!

1129 days ago
5.

jack-55d79    

Post hoc ergo propter hoc. Not. I suspect Dell's sales forecasts played a larger part.

1129 days ago
6.

about 2 yrs ago    

love it! negativity reaps same. a big corporation that is known for racism attacks a nobody who is making it big in the sea of "let me make as much for myself as possible by promoting nothing" and actually doing it. ha, ha, ha. love it! down with the stock! down!!!

1129 days ago
7.

Dano    

Epic fail.

1129 days ago
8.

Delaware D    

US Congress is now asking The Situation for his advice on the economy & job growth.

1129 days ago
9.

JFetch    

One has nothing to do with the other. The whole market is down today.

1129 days ago
10.

Bobby    

Just a coincidence.

1129 days ago
11.

kar    

I wouldn't want to be associated with those idiots either. I'd rather lose money then let them be involved with my business.

1129 days ago
12.

Elaine    

Despite the state of the economy in the United States, this is absolutely disgusting. They claim Mike Sorrentino is damaging their image?? Abercrombie & Fitch causes significant damage to themselves. TAKE A LOOK AT THEIR WEBSITE! Every photo of a model is WHITE. Enough said. Not to mention the fact that they have a "look policy" (which is appalling in of itself) - The All-American look is a Caucasian, football looking, blond hair, blue eyed males. Skinny and tall. They might as well join the KKK!

Abercrombie & Fitch is one of the most discriminating and racist companies on the face of this earth. I hope they have to file for bankruptcy and close down their company for their hatred toward other races, disabilities and religions! There are so many lawsuits against them and reading the stories behind why there is a lawsuit is so infuriating that Abercrombie & Fitch is still in business.

Anybody that disagrees with me or is unaware of their hatred toward everyone but whites, read these links and them try to say that Abercrombie and Fitch isn't discriminating:

www.foxnews.com/us/2011/06/27/muslim-woman-sues-abercrombie-fitch-over-hijab/

http://articles.sfgate.com/2002-04-19/news/17541524_1_rick-shaw-s-hoagies-t-shirt-abercrombie-fitch

http://www.dailymail.co.uk/news/article-1192674/I-banished-stockroom-says-disabled-shop-girl-suing-Abercrombie--Fitch-discrimination.html

1129 days ago
13.

Abraham lincoln     

All made in china and India,so why buy these clothes.

1129 days ago
14.

Googie    

Oh so funny. But I don't really believe they offered them money. But it's still funny.

1129 days ago
15.

spelling police    

Tired of Reality TV? LIKE "Letting go of the Kardashians" on FB!! https://www.facebook.com/#!/Lettinggoofthekardashians?sk=info

1129 days ago
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