Pauly D -- Exploiting the Color of His Skin

Having a hard time achieving that special shade of orange that Pauly D rocks every week on "The Jersey Shore"? Well the guido himself is lending a hand ... with his own line of tanning products.

Pauly is partnering with Devoted Creations Inc. for his own exclusive line of tanning lotions and sunless products -- which will be sold in high-end professional salons throughout Seaside Heights the world.

According to our sources, Pauly D is a 50/50 partner in the deal ... so he stands to make a boatload of cash ... if all goes to plan.

The products are expected to be released in the next two months.