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The Situation

Launches New Clothing Line --

Cheeseball in Paradise

10/21/2011 3:30 AM PDT BY TMZ STAFF

1020_jersey_ritaville_launch_EX_v3
Mike Sorrentino has officially launched his brand new "Situation Nation" clothing line ... but it looks a lot less fist pump and way more "Cheeseburger in Paradise."

It seems Sitch has abandoned his bedazzled, Ed Hardy-inspired "Jersey Shore" style we've all grown to hate ... and replaced it with stuff that's obviously inspired by Jimmy Buffett's Key West leisure wear line called Margaritaville clothing.

Sitch is selling everything from lip balm ... to laundry bags ... and even $78 track jackets.

With Xmas just around the corner, Sitch stuff could be the perfect gift for that special someone ... you just can't stand.

33 COMMENTS

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16.

Bubbles The Chimp    

Tacky.

1034 days ago
17.

Ann    

This has to be a joke right?

1034 days ago
18.

willie1    

I'm assamed to say I watched the show last night. This guy is nothing but a douche bag. If MTV was smart the dump him off the show. The dude is going on 30, ugly and weird. Why would anyone buy this crap?

1034 days ago
19.

aquanet    

Why would anyone want to represent this douche bag? This stuff makes Edd Hardy's stuff look like Armani.

No thanks!

1034 days ago
20.

Fat Mike    

haha, going by the Dislikes, you can tell the Situation or one of his family have already been through these comments.
I'd rather wear an Ed Hardy shirt than this crap.

1034 days ago
21.

_][ Character_Assassin ][_    

And none of that ish is made in America. I'll pass.

1034 days ago
22.

batterup    

Bet those cheezy flip flops cost 100 bucks

1034 days ago
23.

willie1    

I just notice he also has golf clubs? What golfer would show up on the greens with the Situation Nation on the bag? 12 year olds? His merchandise should say Douche Bag Nation.

1034 days ago
24.

pandffan    

That's OK...JB will sue this a**hat back to obscurity!

1034 days ago
25.

Chase    

Who the heck would wanna look like him?????? Someone that is asking to be beat up (and deserve it!), I guess. Seriously, he's SO freakin' BUSTED looking! He is the MALE Snooki.

1034 days ago
26.

barney    

Getting tired of hearing about these uselesswannabe stars.Wish someone would kill the cast of Jersey Shores.

1034 days ago
27.

Lucy Mouse Head    

I normally would not presume to speak for anyone else on most subjects but I think it's safe in this case to assert that EVERYONE who has seen Jersey Shore, the Trump roast, or who has been within 100 feet of this douche at any time in their life, views him as one of the most repugnant characters to ever achieve celebrity. Spencer Pratt x 1000. No one will buy this crap and it will end up donated to some poor African nation and you will see some guy in a raggedy sitch shirt 20 years from now on some do***entary about diamond mines or something.

1034 days ago
28.

pam    

You are making a big deal out of nothing. Both brands look just like every t shirt, cap and flip flop in every bookstore on every campus every where.

1034 days ago
29.

Ultraman    

Those items look like crap!

1034 days ago
30.

willie1    

Hope he's got a lot of relatives because that the only people that buy this crap

1033 days ago
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