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Acura Super Bowl Commercial

Only Light-Skinned Blacks

Need Apply

4/18/2012 12:50 AM PDT BY TMZ STAFF
EXCLUSIVE


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You know that Acura commercial with Jerry Seinfeld and Jay Leno that aired during the Super Bowl -- well, we got hold of the casting call document, and they were very specific/exclusionary about their dream African American car dealer.

According to the casting doc, the role of African American car dealer would be played by a "Nice looking, friendly, Not too dark" African American car dealer.

Casting document for the Acura NSX Super Bowl Commercial
We just got hold of the document from an African American actor who didn't fit the profile, and who's pissed.

We made lots of calls, trying to find out why "dark" African Americans weren't right for the role.  Someone associated with casting the commercial tells us ... one of the reasons for the "not too dark" restriction was because lighting and special effects would get tricky. 

We made calls to Acura but no one got back to us.

update_bar
Acura just apologized for the wording in the casting call document -- claiming, "We apologize to anyone offended by the language."

265 COMMENTS

No Avatar
31.

JGK    

Oh no, now the token black guy is too light. The complainers are the racists. Nice job fueling the fire TMZ...

818 days ago
32.

CC    

Man I wanted that roll, but am white. I am pissed and suing they didn't even let me try out.

While I am at it Jersey shore is on my radar too, but I want on that show but am too pale.

The man is killing my acting career. Oh well there is always the bachelor.

818 days ago
33.

I'mjustme    

Bridget, you're going by websites. I'm going by EXPERIENCE. Sets require bright color CLOTHING on people of ALL races but NOT WHITE color clothing because white clothes and studio lighting don't mix due to reflection of lighting. That's why people shooting in stdio usually wear bright colors mostly. Black and grey are fine but preferably if they are paired with something brighter though they may still suffice on their own depending on camera quality. If it was about skin color and darkness not being good for lighting then Oprah would never be allowed to wear black, now would she? We all know she wore black a lot. I'm not going to argue with someone getting feedback from websites who obviously isn't knowledgeable enough about the subject at hand. Sigh.

818 days ago
34.

Tony the Giant    

You don't live off of an controlled environment of racism. (Where you are doing as others tell you to do) Naw, you don't ride or die like that. You know what I'm saying? You tell them like I do, to kiss your mf a--!!
You tell a dog what to do. You don't tell no other human what to do. And outside the family too. You ppl. really got life f--!! up.

818 days ago
35.

Superman    

Tell the faux-outraged blacks that they can't every gig out there. Are you going to be "pissed" if they wanted a female?

818 days ago
36.

Tony the Giant    

But here is what I'm saying Bridget. I know you are one of the professionals when it comes down to alamode and style, and things that are fitable or not. But that is material quality that you are talking about. But when it comes down to racial color. Professional Customer Service skills will not allow for you to expose that. You keep them discrepancies to yourself, and try to figure out some other reason to deny a person the opportunity they are looking for. I was looking at your earlier comments, and yours are one of the best. I was getting ready to get back at you about that.

818 days ago
37.

Elevate Yourself    

Would a deeply tanned white person do? I could use the money in these tough economic times.

818 days ago
38.

me    

Here we go another black suing because he's descriminated against! It is getting REALLY old.

818 days ago
39.

Jackie    

LOL...There's lots of dark skinned actors, musicians..etc...For example (Gabourey Sidibe)she's as dark as a charcoal, so what's all the bs about lightening and special effects?!...

818 days ago
40.

m    

Go Jerry and Michael Richards. YES!!!!

818 days ago
41.

TracyK    

Good grief people, they do this to white people too! A white person could be too tan or too white for a role and get passed over. This was not a racial thing otherwise there wouldn't be a black person in the commercial at all!

818 days ago
42.

Faye    

What's the big deal? If the character had called for a blonde, would all the red heads have been pissed? How about if they were looking for someone over 6'. All the short people going to get pissed? They were looking for a specific type. Get over it.

818 days ago
43.

Muppet    

I'm reading this completely different. I think what they mean is that the role will not be too dark comedy wise. Not that they don't want dark skinned people! TMZ are you causing an uproar over nothing perhaps? :|

818 days ago
44.

Nicole    

I don't mind people commenting on this, but please try to re-frame from using the N word. And please don't group African Americans as a whole in this. Not all of us act the same way.

818 days ago
45.

parlayer    

So What!! Which also means No Whites!!

818 days ago
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