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Michael Jackson Estate

JOINS PEPSI!

Deal with the Devil?

5/3/2012 11:50 AM PDT BY TMZ STAFF
Exclusive Details

0503_michael_jackson_pepsi
Michael Jackson's Estate has just made a huge deal with Pepsi -- the company whose 1984 commercial arguably ruined his life, and some say it's a deal with the devil.

You'll recall, MJ's hair famously caught fire during a pyrotechnic mishap while filming the commercial -- causing severe burns on his scalp that led MJ to become a hardcore prescription drug addict ... and that addiction eventually led him to Dr. Conrad Murray.



The MJ Estate feels Pepsi is the right company to join forces with for a couple of reasons.  First, Michael himself worked with Pepsi twice after the incident, once in 1988 and again in 1991, so the singer obviously didn't hold a grudge. And a spokesperson for the estate tells us, "We're here to market the re-release of the 'Bad' album and Pepsi is the most effective place to do it."

But lots of people blame the Pepsi shoot for putting MJ on a drug-fueled path of self-destruction -- including one of the singer's former managers Frank Cascio, who said MJ was introduced to Demerol (a heroin-like opioid) following the accident ... to help deal with the pain.

The Jackson/Pepsi promotion will vary country-to-country -- but will include a TV commercial, special edition cans with Jackson's image, and chances to win downloadable remixes of Jackson's songs.

208 COMMENTS

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1.

Mazor    

Pepsi: the official soft drink of child molesters everywhere.

851 days ago
2.

derp    

while i agree that Pepsi incident probably did start the chain of events. MJ was damaged goods and if it wasn't this incident it would of been another to get him on the dope train.

851 days ago
3.

FreeWill    

Money talks! And this family like money a lot.

851 days ago
4.

JDoors    

Puh-lease. Doctors who overprescribe are to blame for prescription medicine abuse, not the pain, or the cause of the pain. Get real.

851 days ago
5.

Trish    

This only effects us at grocery stores and at certain gas stations after work, next.

851 days ago
6.

aquanet    

Thats where his drug problems started. Does this family have any boundries?

851 days ago
7.

lolzatyou    

Where's the blame for the Soul Glow he had drenching his hair?

851 days ago
8.

Bridget    

Are you kidding? The people in Michaels life (with a few exceptions) didn't seem to care about HIM at all, just how much dough they could get off of him.

I doubt they give a rats rear end what Michael would think as long as they get some of that almighty dollar.

851 days ago
9.

Kevin    

I don't understand why Pepsi want to tie in with a 25 year old album. Aren't Pepsi all about youth, freshness and what's hot now?

851 days ago
10.

Tim    

Please, it's was his own fault and maybe the doctors who continued to cater to him. Not Pepsi's fault at all.

851 days ago
11.

fleiter    

Pepsi did not force MJ to use flame guns, smoke pots, and gunk up his hair with flammable oil. The incident was not Pepsi's fault. MJ could have performed without all that nonsense.

851 days ago
12.

TMZfan    

I am not sure if it is a good deal. But Michael Jackson did suffer from addiction to pain medications which many say started because of the burn. So maybe Pepsi should be held responsible somehow and make restitution to his children who have to live without their daddy and the possible earnings he could have earned if he had not been injured.

851 days ago
13.

magmax    

A mind is a terrible thing to baste

851 days ago
14.

ray    

option #3 who really cares.

851 days ago
15.

Dianna    

Drink 5 Alive and be happy!!! Watch RuPaul and don't be a drag just be a queen!!! ***Werk*** it's all good, we know what's going on. ;)

851 days ago
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | Most Recent | Next 15 Comments

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