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Michael Jackson Estate

JOINS PEPSI!

Deal with the Devil?

5/3/2012 11:50 AM PDT BY TMZ STAFF
Exclusive Details

0503_michael_jackson_pepsi
Michael Jackson's Estate has just made a huge deal with Pepsi -- the company whose 1984 commercial arguably ruined his life, and some say it's a deal with the devil.

You'll recall, MJ's hair famously caught fire during a pyrotechnic mishap while filming the commercial -- causing severe burns on his scalp that led MJ to become a hardcore prescription drug addict ... and that addiction eventually led him to Dr. Conrad Murray.



The MJ Estate feels Pepsi is the right company to join forces with for a couple of reasons.  First, Michael himself worked with Pepsi twice after the incident, once in 1988 and again in 1991, so the singer obviously didn't hold a grudge. And a spokesperson for the estate tells us, "We're here to market the re-release of the 'Bad' album and Pepsi is the most effective place to do it."

But lots of people blame the Pepsi shoot for putting MJ on a drug-fueled path of self-destruction -- including one of the singer's former managers Frank Cascio, who said MJ was introduced to Demerol (a heroin-like opioid) following the accident ... to help deal with the pain.

The Jackson/Pepsi promotion will vary country-to-country -- but will include a TV commercial, special edition cans with Jackson's image, and chances to win downloadable remixes of Jackson's songs.

208 COMMENTS

No Avatar
16.

oink    

I'll never buy/drink another Pepsi ever again !!!

813 days ago
17.

oink    

His wig & nose ,, scares me !!!

813 days ago
18.

mj fan forever    

Michael Jackson was NOT AT ALL a drug addict, he went to rehab in 1993 and since then he never more abused of any medicine (Demerol is a LEGAL MEDICINE), even the L.A. Coroner CONFIRMED that!!! And actually Frank Cascio has NO credibility as he said many lies about Michael Jackson in his book-trash, which he wrote of course to raise money at Michael Jackson's back by painting him just like he was NOT!!! Shame on him, loser!!! The Estate has always made its deals in TOTAL love and respect of Michael Jackson and is doing an excellent job to honor his name and legacy, and this is another beautiful tribute!!!! THANKS very much to them!!!!

813 days ago
19.

Abe    

Michael Jackson's family cares about one thing....MONEY. They'd make a deal with anybody for a few nickels in their pocket.
x

813 days ago
21.

Be a little inappropriate~    

He's dead and his kids gotta eat so whatever.

813 days ago
22.

CN    

Quit taking advantage of your dead son.

813 days ago
23.

Sammy    

Some people are still confusing the Estate with the Jackson family... The Estate is not the Jackson family. The Estate is composed by John Branca and John McClain, who are the executors of his will and the administrators of his estate.

813 days ago
24.

Luz    

TMZ, what is the purpose of these links to stories of Michael Jackson from 2006 .......? Get updated!

813 days ago
25.

Bloomcounty.USA    

Thing is ... did the makers of Pepsi put all the flamable hair products on MJ's head that day? Don't think so. While I agree that the burns sustained in that commercial were what put him on the path, whoever orchestrated the pyrotechnics is the one responsible ... and Michael if he wasn't in the "right" spot (although I don't think he was in the wrong spot). He's dead, the estate has a life of it's own ... and will this really sell more Pepsi products? I doubt it. Weird that the company would go this route tho', given all the backstory ... you'd think it wouldn't be "good" publicity.

813 days ago
26.

DaveT    

Just got a Pepsi Next on a free coupon yesterday.
It tastes e-x-a-c-t-l-y like Coca Cola.
Pepsi is going to steal their biggest competitor's customers by putting Coke in a Pepsi bottle and calling it "Next"
This could turn into a national security issue. More news at 11.

813 days ago
27.

Kim Carter    

Lol @ pepsi the soft drink of molesters everywhere - that was funny!!

Ok, all this malarky about Pepsi starting Michael on pain killers is a bunch of bull. I had a double mastectomy and they gave me the strongest painkillers ever but I stopped taking them after the pain stopped. Michael's pain didn't last 25 yrs. Pain stops once he's heeled but he kept taking the painkillers because they made him feel good and that's his own fault and not Pepsi's fault.

813 days ago
28.

larry    

That was too cool watching his head catch on fire. His best dance move to date. Hell, if he was still alive, i'd give him a quarter to do that again.

813 days ago
29.

blondie    

it was an ACCIDENT not an on purpose. pepsi did not get michael on drugs his doctors did.
to blame pepsi for something they didn't do maliciously is crazy.

813 days ago
30.

Susiie'Fifi' Benoit    

Feel so bad for MJ, **** Pepsi.. i prefer Coca Cola !

813 days ago
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