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Ex-James Bond OUTRAGED

Over Heineken Deal --

New 007's a Sellout!!!

5/23/2012 1:00 AM PDT BY TMZ STAFF
EXCLUSIVE

0522_George-Lazenby_heineken_logo_2
They don't make 'em like they used to -- at least according to the guy who played James Bond in 1969, who's pissed the new Bond film has axed 007's signature martini ... in favor of a corporate-sponsored beer.

If you don't know ... the people behind Daniel Craig's next Bond flick "Skyfall" closed a reported $45 million deal with Heineken -- forcing the iconic character to drink beer in the movie, instead of a vodka martini ... Bond's famous drink of choice.

Bond orders the drink in practically every movie ever -- just check the clip below from "The World Is Not Enough."



Devoted Bond fans everywhere are pissed -- a list that includes former James Bond actor George Lazenby, who played 007 in "On Her Majesty's Secret Service."

Lazenby tells us, cutting the martini in favor of a Heiney breaks a sacred tradition -- and to add insult to injury, "It's not the best beer out there, either."

Lazenby adds, it's sad filmmakers will always "go where the money is."

115 COMMENTS

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31.

Clyde T.M. Nestra    

I am going to assume the producers tried very hard to get makers of martini ingredients to step up, but the beer people won out with the $45 million. As Daniel Craig said, "Bond movies cost a lot to make." I would not like to see a Bond movie that was made on the "cheap" so if getting a beer sponsor is what it takes, so be it.

882 days ago
32.

Ih8Taxes    

That is absolutely egregious. What a sell out. I am a big James Bond fan and I will NOT go to see the latest movie because of this.

882 days ago
33.

Jackazz flatts    

Does George like his Heiny shaken or stirred?

882 days ago
34.

Spin    

If McDonalds offered enough money 007 would be eating a happy meal, very sad.

882 days ago
35.

Meg    

OMG! Seriously? Is nothing sacred anymore? Why is money the only thing that matters to anyone anymore?

882 days ago
36.

Dave    

This won't be a real Bond movie. I hope they enjoy their beer because they've lost me as a fan.

882 days ago
37.

BB not bb    

Yes Heineken is trash low class beer that tries to look high class. They changed the formula years ago and now it is terrible. It used to be good. It is like Mcbeer any more. If they want Bond to look sophisticated, Heineken in not the way to go. That is more like frat boy in a sports bar beer.

Not like I really care, but why is everything for sale?

882 days ago
38.

BB not bb    

I think they are using GMO ingredients in beer and that is why it tastes horrible, from the yeast to the corn they use in place of hops and barley. It is really sickening. That is why beer sales are falling off, it makes people sicker than the alcohol in it.


They do this with cheap vodka also though.

882 days ago
39.

greatneck    

NOOOOOOO!!!!!!!! From sex appeal, to beer belly......CHEAP SHOT.......LO Class beer...............Red Neck version.....

882 days ago
40.

cindy    

Money talks, unfortunately

882 days ago
41.

Jay W.     

Real Men drink GIN.

882 days ago
42.

Robbin    

And the American culture takes another huge self inflicted blow to cheapen everything it stands for.

882 days ago
43.

Hep    

I'd forgive a perfectly poured Guinness, maybe.

882 days ago
44.

Quinn    

Everytime I order a martini it's shaken not stirred! Like they couldn't have gotten a corporate sponsorship from a leading brand of Vodka? Gimme a break. That's just lame.

882 days ago
45.

EastCoastChopper    

Thank god it was not Dos Equis!

Stay thirsty me friends...

882 days ago
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