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Ex-James Bond OUTRAGED

Over Heineken Deal --

New 007's a Sellout!!!

5/23/2012 1:00 AM PDT BY TMZ STAFF
EXCLUSIVE

0522_George-Lazenby_heineken_logo_2
They don't make 'em like they used to -- at least according to the guy who played James Bond in 1969, who's pissed the new Bond film has axed 007's signature martini ... in favor of a corporate-sponsored beer.

If you don't know ... the people behind Daniel Craig's next Bond flick "Skyfall" closed a reported $45 million deal with Heineken -- forcing the iconic character to drink beer in the movie, instead of a vodka martini ... Bond's famous drink of choice.

Bond orders the drink in practically every movie ever -- just check the clip below from "The World Is Not Enough."



Devoted Bond fans everywhere are pissed -- a list that includes former James Bond actor George Lazenby, who played 007 in "On Her Majesty's Secret Service."

Lazenby tells us, cutting the martini in favor of a Heiney breaks a sacred tradition -- and to add insult to injury, "It's not the best beer out there, either."

Lazenby adds, it's sad filmmakers will always "go where the money is."

115 COMMENTS

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61.

Carl    

George Lazenby and Timothy Dalton are the asterisk's of the James Bond World. Yes, they played James Bond, but no one really counts them. We don't even know for sure if the Martini is gone or if he orders Heineken in one scene and his Martini in another.

694 days ago
62.

don    

Whos the new bond....Billlie D ?

694 days ago
63.

don    

Whos the new bond.........Billie D

694 days ago
64.

Rhubino    

Did people get this upset when Daniel Craig was the first actor to play Bond that didn't smoke (cigarettes or cigars)? Smoking was another Bond signature.

694 days ago
65.

I am Spartacus    

they couldn't have checked if Grey Goose, Belvedere, Ketel One or Stoli were willing to have their vodka associated with James Bond?

694 days ago
66.

jeff    

I have seen every Bond movie. Does anybody remember the ending in the one Lazenby Bond. He gets married, and then his wife is murdered in the car while they drive away. James Bond is left holding her crying. Hardcore ending. I haven't ever saw a bad James Bond movie. The last four or five have been insane good. He has to at least order one martini though.

694 days ago
67.

I am Spartacus    

and it's one thing to change it to beer but to pick one of the grossest beers out there makes it even worse.

If they gave him a Dos Equis i can at least tell myself he must be hanging out with the Most Interesting Man in the World.

694 days ago
68.

Infiniti    

First they get rid of "Bond, James Bond". Then, they get rid of the signature martini. Now, they replace the martini with a Heineken?! What are they going to do next?! Kill off James Bond, replace him with Mr. Bean, and have the main character drive around ugly Bond Girls in a VW Beetle?! This movie better be extraordinary with these dumb changes...

694 days ago
69.

Leader of the ignorant masses    

007 drinking beer? What's next, is Bond gonna woof down a Whopper?

694 days ago
70.

karlew    

I'd be pissed if this was a real Bond film but the truth is they haven't made a real bond movie since Roger Moore left the franchise. (Connery was the best but Moore wasn't to bad either) Since then the films have all just been action adventures with a character named James Bond. The class is long gone.

694 days ago
71.

Shane Paterson    

who honestly gives a ****. its a movie folks lol

694 days ago
72.

itsonlymyopinion    

ridiculous and out of character.

694 days ago
73.

Dan    

This isn't a big deal. Roger Moore's bond didn't even drink martinis, he drank bourbon instead. This is not some catastrophic failure.

694 days ago
74.

hmstevenson07    

I have always hated Daniel Craig as James Bond ever since Casino Royale when instead of asking for a martini "shaken, not stirred," he instead says "whatever" when asked how he would like his martini. He is the WORST JB to hit the screen, even more so than roger moore (who i also can't stand). STAND UP FOR WHAT'S RIGHT AND DON'T GO SEE THIS MOVIE!!!

694 days ago
75.

kapnkool    

Hey George, shut up. No one cared about your interpretation of Bond then, and no one cares about you now. The only place I see "majesty's secret service" is in the bargain bin for 5 bucks. You're a trivia question so go away.

694 days ago
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