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'Fear the Brow' Owner

Anthony Davis Can Have

My Trademark ... For a Price

6/29/2012 4:30 AM PDT BY TMZ STAFF
EXCLUSIVE

Anthony Davis and that unibrow.
Anthony Davis
will have to pay through his nose if he wants to buy the famous "Fear the Brow" trademark -- at least according to its current owner, who tells TMZ, he doesn't plan to sell out for cheap.

Reid Coffman -- owner of the University of Kentucky apparel store Blue Zone -- trademarked "Fear the Brow" last November for his popular Davis-themed merchandise. Davis attempted to trademark the SAME phrase earlier this month.

0628_fear_the_brow_subDavis -- who was drafted to the New Orleans Hornets last night -- hasn't officially challenged Coffman's trademark, but his recent trademark filing is a clear sign Davis plans to go to war over the slogan.

Unfortunately for Coffman, it's not a cut-and-dry case just because he filed first. Anthony arguably has a viable claim to the trademark because the "Fear the Brow" slogan trades off his persona, particularly his extremely unique face hair.

Nevertheless, Coffman insists he owns the full rights to the trademark because he created the slogan -- and if Davis wants to buy it ... he's willing to play ball.

Coffman wouldn't specify a selling price -- but tells us, "If someone like Nike took this slogan over it could be worth millions." Coffman says he's currently ready to accept offers.

Calls to Davis' reps were not returned -- but moments before he was drafted, Davis was asked about the trademark filing ... and he responded, "My agents and my parents talked it over and they came at me with the idea. And I loved it. Who doesn't love money?"

062812_anthony_davis_launch

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73 COMMENTS

No Avatar
16.

Leigh    

Plz shave that mess ASAP!!

790 days ago
17.

LunarJunk    

Honestly, this picture startled me! I guess he like being unique. Smh gross

790 days ago
18.

AyeJay    

He has one of those Teresa Giudice hairlines.

790 days ago
19.

kitnplayn    

You can't wear triangle earings when you have a triangle head. It makes your triangle head look more triangle. It's simple fashion sense.

790 days ago
20.

IceGypsy    

Umm looks like he has the rest of his brows waxed, wtf would he leave that mess in the middle. It looks ridiculous.

790 days ago
21.

campy    

I'm thinking about trademarking "f'ing fugly'.

790 days ago
22.

ohreally    

Looks like Acromealgy . Or maybe he just got a hug brow bone.

790 days ago
23.

parlayer    

Fear the Face, fear the greed, fear the mindset. it's all pretty scarry, but what do I expect from brothers oh yea, get thrown under the bus learned that from obozo.

790 days ago
24.

mkoaz    

UNI Brow - He looks like a douche bag

790 days ago
25.

sue    

whoever he is he looks like a girl !!!

790 days ago
26.

no shit..    

he one scarey looking dude...I can already hear the locker room on that face...DAMN he hurt my eyes...

790 days ago
27.

chucklehead    

remember the old saying " never trust a man whose eyedrows meet"?

790 days ago
28.

No comment    

Neither of them are original, Fear The Beard, was huge for Brian Wilson the SF Giants relief pitcher in 2010. There are t-shirts and fans wear fake beards. So snooze on that Davis.

790 days ago
29.

buck    

Hateful jealous whites , God bless you.

790 days ago
30.

tina    

He looks liek an alien. ewww. I fear being abducted.

790 days ago
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