« BACK TO TMZ TMZ

Our TV Shows

Got a Tip?

Call TMZ at (888) 847-9869 or Click Here

'Fear the Brow' Owner

Anthony Davis Can Have

My Trademark ... For a Price

6/29/2012 4:30 AM PDT BY TMZ STAFF
EXCLUSIVE

Anthony Davis and that unibrow.
Anthony Davis
will have to pay through his nose if he wants to buy the famous "Fear the Brow" trademark -- at least according to its current owner, who tells TMZ, he doesn't plan to sell out for cheap.

Reid Coffman -- owner of the University of Kentucky apparel store Blue Zone -- trademarked "Fear the Brow" last November for his popular Davis-themed merchandise. Davis attempted to trademark the SAME phrase earlier this month.

0628_fear_the_brow_subDavis -- who was drafted to the New Orleans Hornets last night -- hasn't officially challenged Coffman's trademark, but his recent trademark filing is a clear sign Davis plans to go to war over the slogan.

Unfortunately for Coffman, it's not a cut-and-dry case just because he filed first. Anthony arguably has a viable claim to the trademark because the "Fear the Brow" slogan trades off his persona, particularly his extremely unique face hair.

Nevertheless, Coffman insists he owns the full rights to the trademark because he created the slogan -- and if Davis wants to buy it ... he's willing to play ball.

Coffman wouldn't specify a selling price -- but tells us, "If someone like Nike took this slogan over it could be worth millions." Coffman says he's currently ready to accept offers.

Calls to Davis' reps were not returned -- but moments before he was drafted, Davis was asked about the trademark filing ... and he responded, "My agents and my parents talked it over and they came at me with the idea. And I loved it. Who doesn't love money?"

062812_anthony_davis_launch

For more sports stories, check out tmzsports.com!
73 COMMENTS

No Avatar
46.

Oh A 💛💋    

Why dosnt he get that **** wax ! That's nothing to be proud of !

817 days ago
47.

lindro    

Davis should just threaten to shave the uni, unless this guy hands over the rights for a reasonable sum. 100k sounds fair. This isnt going to be the next 'Just Do It"

817 days ago
48.

lindro    

Just threaten to shave that hideous thing off, there goes the guys million dollar idea. Give him 50 grand and everyone is happy.

817 days ago
49.

BogueBot    

Should be "Fear The Razor"

817 days ago
50.

BogueBot    

Should be "Fear The Razor"

817 days ago
51.

Paul B    

That's one ugly looking human...Where his parents cross-breeds? I hope he can eventually breed that look out cause the future generations don't want to be scared off. Wow that's one ugly Mother Plucker...

817 days ago
52.

uri    

Why would you play hardball with Anthony Davis ? Don't you know that he can just shave the unibrow off and your business is basically done. It would actually benefit you If you sold a major percentage of the trademark for business.

817 days ago
53.

FunnyStuff88    

I don't usually search the internet... But when I do, EYE browse.

817 days ago
54.

Christy    

Seriously, this guy needs to wax it......not trademark it!

817 days ago
55.

Raejean    

Do either of them have any idea of how UGLY they are?

817 days ago
56.

LindyLou    

He is one unattractive dude.

817 days ago
57.

Ambersgold    

You know that the only chicks that will hit that shizzle are gold diggin whores!!!!!

816 days ago
58.

John    

A lot of s*ckers want to bury their noses in that bush... f*ck!!!!!

816 days ago
59.

John    

I find Anthony Davis to be rather interesting as a celebrity, and I could see him on the big screen. What genre? PARANORMAL... because he's distinguished and, also, seems to have the dialog and timing to support it.

816 days ago
60.

up    

pretty sick site is every poster hate filled this kid was the 1st pick in the draft has strong character and a good charismatic personality

815 days ago
Previous 15 Comments | 1 | 2 | 3 | 4 | 5 | Most Recent | Next 15 Comments

Around The Web