« BACK TO TMZ TMZ

Our TV Shows

Got a Tip?

Call TMZ at (888) 847-9869 or Click Here

Ryan Lochte

I'm TRADEMARKING

My Dumb Catchphrase ... JEAH!!!

8/17/2012 5:00 AM PDT BY TMZ STAFF
EXCLUSIVE

0816_ryan_lochte_grill_getty
Ryan Lochte
's annoying catchphrase "Jeah!" is a friggin' GOLD MINE -- at least that's what the swimmer believes ... because he just filed docs to lock up a trademark for the made-up word.

According to the trademark docs,  Ryan wants to use the word on sunglasses, workout DVDs, gift cards, mugs, drinking glasses, trading cards, calendars, posters, swimsuits, swim caps, sports hats, and water bottles.

In fact, Lochte's already getting the party started on his website -- selling "Jeah"-themed tees, hats, and sunglasses.

0816_ryan_lochte_jeahAccording to a 2009 interview, Ryan got the phrase from rapper Young Jeezy, who uses a similar word "Chea!" in his songs. Ryan says he changed it a little to "Jeah!" ... and says it means something "good." (skip to 1:00)



The trademark app is still pending.

For more sports stories, check out tmzsports.com!
123 COMMENTS

No Avatar

Previous 15 Comments | 1 | 2 | 3 | 4 | 5 | 6 | 7
91.

mc    

what a douche!

707 days ago
92.

angel    

idgaf, he can get it anytime

707 days ago
93.

kristenfox    

He's a great swimmer! But, even a bigger DOUCHE LORD!

707 days ago
94.

vtajen    

You can take the Olympian out of the ghetto, but you can't take the ghetto out of the Olympian!! LOL

707 days ago
95.

Mark    

MC Eiht has been saying "Jeah" since the early nineteen ninties. Lochte's late!

707 days ago
96.

Stacey     

I don't care how many gold medals who win... they can't make up for that level of douchebaggery.

707 days ago
97.

Hayley    

LOL...that's my brother in law sitting next to Lochte.

707 days ago
98.

backfire    

He's a jerk. Always trying to get attention and saying stupid things. The red, white and blue braces over his teeth was retarded. So is he catchphrase. He got two gold medals in London and one was the team.

707 days ago
99.

Knight    

Mike Myers and "Wayne's World" might have a problem with this. Copy much Ryan? Hell Jeah

707 days ago
100.

justme    

Epic fail!!

706 days ago
101.

Rafaelle Zuccaro    

I like the catch word of "Oh****" better-- What the hell does JEAH mean anyway??? What a bunch of crap anyway you look or spell it!!!

706 days ago
102.

Bobby P    

There's a cool contest on SwimOutlet.com where you can win some autographed Lochte glasses and a 1-on-1 call with him. Check it: https://www.swimoutlet.com/teamlochte

694 days ago
Previous 15 Comments | 1 | 2 | 3 | 4 | 5 | 6 | 7

Around The Web