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Kardashian Fam Hammered

By SECOND Makeup Co.

You Stole From Us, Too!!

11/4/2012 4:00 AM PST UPDATED: 11/7/2012 10:45 AM PST BY TMZ STAFF
EXCLUSIVE

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The Kardashian family attorney tells TMZ, "The Kardashians value the integrity of trademark ownership and as such they align themselves with partners who do so as well. Their partner in their cosmetics line, Boldface licensing + branding, went through the appropriate legal channels in obtaining the rights to use the name Khroma Beauty by Kourtney, Kim and Khloé in the Color Category with the United States Patent and Trademark Office, making all proper legal filings."

He adds, "As a result, it is the Kardashians' firm belief that Boldface licensing + branding's use of the name Khroma Beauty by Kourtney, Kim and Khloe marketed with the distinctive Kardashian name is appropriate and does not violate the rights of any other entity."

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The Kardashian family is now fighting TWO makeup wars at the same time -- TMZ has learned a second cosmetics company has accused the K-squad of trademark-jacking. 

As we previously reported ... Kim, Kourtney and Khloe are about to launch a new makeup line which they're calling Khroma (they love the "K" thing). 

Problem is ... they've already received legal threats from a Bev Hills makeup company called Chroma over alleged name-stealing ... and now ANOTHER company has entered the mix. 

The new company is called Kroma (no "H") ... and according to documents filed with the U.S. Patent and Trademark Office, it already locked down the legal rights to that name back in January.  

So when Kroma (no H") found out about the Kardashian line ... sources say the honchos were pissed ... and immediately fired off a cease and desist letter to stop Khroma (with "H"). 

And get this ... we've obtained official docs which show the U.S. Patent and Trademark office had already REJECTED a trademark request by the Khroma people (with "H") back in September ... because the name was too similar too Kroma (no "H"). 

We're told Kroma (no "h") recently met with Kardashian reps regarding the trademark -- but were unable to come to an agreement -- so Kroma is now exploring its legal options.

We reached out to the Kardashian family ... so far, no response.

103 COMMENTS

No Avatar
1.

Jen    

Can the World just take out a class action and just make them go away? At least that whore of a mother and Kim, I don't care about the other 2 but piss girl and pimp mom HAVE to go.

616 days ago
2.

Diamond Goddess!    

I thought Kris Jenner was a better manager than this.

616 days ago
3.

anon    

Total scam artists the K's are & at some point have to get caught. Unfortunatley not before they make there millions

616 days ago
4.

H Calahan    

This family is not capable of coming up with a genuine / original idea in a million years. Kim copied Paris with the sex tape.

616 days ago
5.

Kim    

They will all be suing each other in a minute because I guess that the original Chroma will now have to sue Kroma, since they were so keen on suing the Kardashians for Khroma. LOL!!!! this is hilarious, all of these so called companies that no one has ever heard about will now be suing each other.

616 days ago
6.

Kim    

Oops let me get out of here before the same old haters show up and start their ignorant ranting and name calling. Such sad people, hopefully some of them are floating down the river on the east coast somewhere. Karma is a B*tch.

616 days ago
7.

Pudsy    

How about Merry K.

616 days ago
8.

Pudsy    

Or Big Mac.

616 days ago
9.

Pudsy    

Or Klineek.

616 days ago
10.

space monkey    

wonder how mike is going to spin this story into a positive for the kartrashian

616 days ago
11.

OH NO!    

Khloe is so ugly, no makeup can help her. Holy **** she was terrible on X-Factor. How much more money can the american public give these skanks? No wonder terrorists hate the USA. We birthed those three whores.

616 days ago
12.

Ronald RayGun    

To TMZ staff:
I can tell the difference between a word with a letter "H" and without an "H". BTW ... you guys are a bunch of dumb fhucks ( no "h")!

616 days ago
13.

News Flash     

This is the product of 2 stupid people breeding.

616 days ago
14.

News Flash     

I want to bark like a dog when I see these K Hoze. Just start howling at the moon, their so ugly.

616 days ago
15.

YOURNOTONMYLEVEL10    

Gawsh after all the reality shows and press i'm SO shocked to find out that these bitches are a bunch of fakes, what ever are they going to do without their makeup line!? their Dad was OJ's lawyer you morons they don't give a legal ****

616 days ago
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