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Kardashian Fam Hammered

By SECOND Makeup Co.

You Stole From Us, Too!!

11/4/2012 4:00 AM PST UPDATED: 11/7/2012 10:45 AM PST BY TMZ STAFF
EXCLUSIVE

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The Kardashian family attorney tells TMZ, "The Kardashians value the integrity of trademark ownership and as such they align themselves with partners who do so as well. Their partner in their cosmetics line, Boldface licensing + branding, went through the appropriate legal channels in obtaining the rights to use the name Khroma Beauty by Kourtney, Kim and Khloé in the Color Category with the United States Patent and Trademark Office, making all proper legal filings."

He adds, "As a result, it is the Kardashians' firm belief that Boldface licensing + branding's use of the name Khroma Beauty by Kourtney, Kim and Khloe marketed with the distinctive Kardashian name is appropriate and does not violate the rights of any other entity."

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The Kardashian family is now fighting TWO makeup wars at the same time -- TMZ has learned a second cosmetics company has accused the K-squad of trademark-jacking. 

As we previously reported ... Kim, Kourtney and Khloe are about to launch a new makeup line which they're calling Khroma (they love the "K" thing). 

Problem is ... they've already received legal threats from a Bev Hills makeup company called Chroma over alleged name-stealing ... and now ANOTHER company has entered the mix. 

The new company is called Kroma (no "H") ... and according to documents filed with the U.S. Patent and Trademark Office, it already locked down the legal rights to that name back in January.  

So when Kroma (no H") found out about the Kardashian line ... sources say the honchos were pissed ... and immediately fired off a cease and desist letter to stop Khroma (with "H"). 

And get this ... we've obtained official docs which show the U.S. Patent and Trademark office had already REJECTED a trademark request by the Khroma people (with "H") back in September ... because the name was too similar too Kroma (no "H"). 

We're told Kroma (no "h") recently met with Kardashian reps regarding the trademark -- but were unable to come to an agreement -- so Kroma is now exploring its legal options.

We reached out to the Kardashian family ... so far, no response.

103 COMMENTS

No Avatar
16.

Areader    

Looks like the Kardashians loose this one!

683 days ago
17.

LadyN    

They have done nothing original ever! Their Sears stuff is rip offs of other designers' creations and everything else they do is just copied from people with talent. ShoeDazzle, which Kim supposedly runs, rips off high end shoe styles, has cheap lookalikes made in China and hocks them as "original and exclusive". I hate this family.

683 days ago
18.

ashley    

Don't these morons have ppl that do research for them? I know the family itself doesn't do any work, their ppl do it,...time to ax their peeps,, while we're at it, AX the entire family - including sissy Bruce!

683 days ago
19.

Joel    

They really should name their product "Whore"

683 days ago
20.

Rob    

Pay up, shut up and get out of everyone's business. Kardash the trash.

683 days ago
21.

Fibb    

I don't know who the chick is on the right, but she sure takes the cake for the ugly stick, Damn that chick is ugly, looks like a bulldog. That face frightens me..

683 days ago
22.

Joan K    

If they would just stick to one name for all of their trash, like for example, Kardouchian, Kartrashian, Karkrapian, the world would know who is trying to sell this KRAP.

683 days ago
23.

RealityBites    

I'd like to know who buys this crap? I wouldn't even want it for free....

683 days ago
24.

Nyla    

The Kardashians will never get the name if two other companies already have it. It sure is nice of them though to give them all this publicity.

683 days ago
25.

Jannie    

Fret not my little Khardashian Klutzes. I have the PERFECT name for your makeup company:
KHASH KHOWS
Get it?
Khardasian + Dash = KHASH
Khardasian +Cows= KHOWS
KHASH KHOWS KHOLLECTION, because you are SO khw.hore, I mean, worth it!
See? I told you it was perfect!!!!!!
No need to pay me. I'm just doing humanity a big favor.

683 days ago
26.

CANDICE_L    

Unreal.....hopefully justice will prevail and fine the K-Clan a couple of million. Not that it's going to stop them from ripping others off but it's a start. Shameful.

683 days ago
27.

♥TMZ but ...    

Please make these Krapdashians go away!!!! so sick of their ugly faces

683 days ago
28.

BOHOE    

K-FACTOR = X FACTOR / MAX FACTOR

683 days ago
29.

barnyardhumor    

Hopefully these people win BIG against the Ks and take them down for good.

683 days ago
30.

Sylvixen    

WHo the F$UK cares !!!!

683 days ago
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