Our TV Shows

Got a Tip?

Call TMZ at (888) 847-9869 or Click Here

Kardashian Fam Hammered

By SECOND Makeup Co.

You Stole From Us, Too!!

11/4/2012 4:00 AM PST UPDATED: 11/7/2012 10:45 AM PST BY TMZ STAFF

The Kardashian family attorney tells TMZ, "The Kardashians value the integrity of trademark ownership and as such they align themselves with partners who do so as well. Their partner in their cosmetics line, Boldface licensing + branding, went through the appropriate legal channels in obtaining the rights to use the name Khroma Beauty by Kourtney, Kim and Khloé in the Color Category with the United States Patent and Trademark Office, making all proper legal filings."

He adds, "As a result, it is the Kardashians' firm belief that Boldface licensing + branding's use of the name Khroma Beauty by Kourtney, Kim and Khloe marketed with the distinctive Kardashian name is appropriate and does not violate the rights of any other entity."

The Kardashian family is now fighting TWO makeup wars at the same time -- TMZ has learned a second cosmetics company has accused the K-squad of trademark-jacking. 

As we previously reported ... Kim, Kourtney and Khloe are about to launch a new makeup line which they're calling Khroma (they love the "K" thing). 

Problem is ... they've already received legal threats from a Bev Hills makeup company called Chroma over alleged name-stealing ... and now ANOTHER company has entered the mix. 

The new company is called Kroma (no "H") ... and according to documents filed with the U.S. Patent and Trademark Office, it already locked down the legal rights to that name back in January.  

So when Kroma (no H") found out about the Kardashian line ... sources say the honchos were pissed ... and immediately fired off a cease and desist letter to stop Khroma (with "H"). 

And get this ... we've obtained official docs which show the U.S. Patent and Trademark office had already REJECTED a trademark request by the Khroma people (with "H") back in September ... because the name was too similar too Kroma (no "H"). 

We're told Kroma (no "h") recently met with Kardashian reps regarding the trademark -- but were unable to come to an agreement -- so Kroma is now exploring its legal options.

We reached out to the Kardashian family ... so far, no response.


No Avatar

Previous 15 Comments | 1 | 2 | 3 | 4 | 5


What a bunch of dishonest whores. Pimp-ager kris, the piss princess, the wookie and the "look at me, I got knocked up twice out of wedlock" other one are absolutely disgusting. Every time I see them, I want to take out a contract on all of them...

725 days ago


I swear these girls are so unorginal and not creative. They bite and steal everything. Thats what happens when no talent hacks get money.

725 days ago


Exactly why do they even need ANOTHER business?! DO they absolutely HAVE to take all the money and opportunities from less fortunate people?

Greed makes me sick. **** off and live off the ridiculous money you already have

725 days ago


A family of insatiately greedy, degenerates.

725 days ago


I am so tired of hearing these pigs names.

725 days ago


these trash should wear lots of this makeup to cover their ugly mugs who cares about their lives they are useless and talentless waste of space

725 days ago


these " ladies" are cashing in quick , as greedy hounds should. They know their followers , who are probably all under 18 and/or stupid lame will soon tire of them ,so get to getting while the gettin's good $$$ - I'm still waiting for Miley Cyrus
to go away, but am thankful stores aren't full of hannah montana junk anymore.- and stop with this "k" thing they do! it is not cute

725 days ago


Stupid. Kroma's sales would have increased exponentially when Khroma's line launched. karma.

725 days ago

The Vadge    

They should change it to 'Kraken'
More at:
News From Inside the Box

725 days ago


The real problem is with that damn mother secretly sabotaging her beautiful daughters careers because her gash lacks an adequate moisture content. Not too mention that her irregularly shaped nipples, large, brown and the size of small dinner plates is a constant irritation under her designer silk blouses.

725 days ago


The Chroma Company and the Kroma Company will not sure each other. Their names (even though sounding alike) are different enough for the law of business names and trademarks. When you throw in Khroma (by the K's) it represents a conflict. The names are already taken-- they need to realize that they cannot just steal from people and think they can get away with it because they are "famous". Their makeup line seems cheap and crappy anyway. GO AWAY ALREADY! YOUR 15 mins IS UP!!!

725 days ago


Why can't the Kardashians just change the name of thier makeup line. They have no talent and they profit off their whore sister so they don't deserve rights to anything.

725 days ago
Previous 15 Comments | 1 | 2 | 3 | 4 | 5

Around The Web