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Jessica Simpson

Gets EXPANDED Role

With Weight Watchers

12/26/2012 9:40 AM PST BY TMZ STAFF
breaking news


122612_simpson_weightwatchers
So much for rumors Weight Watchers will dump Jessica Simpson now that she's pregnant again ... the company is actually expanding her role in hocking the diet plan ... even though she's taking a hiatus from the diet regime.

W.W. just announced it will not only continue to run the ads touting Jessica's alleged 50 lb weight loss ... it will also push her new 30-second ad -- released today -- in which she announces her pregnancy.

Weight Watchers calls Jessica's weight loss "successful" -- notwithstanding the proof of performance ad showing Jessica substantially covered in a flannel shirt.

As for the future, Weight Watchers says Jessica "will not be following the program during the pregnancy while her weight and well-being are monitored by her obstetrician."

Jessica says when she gives birth, she's going back on the Weight Watchers diet.

81 COMMENTS

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1.

Allupinyourearhole    

Zzzzzz...*snort*...zzzzzzzzzz....zzzzz.zzzzz...zzzzz

604 days ago
2.

ria    

Good God. Who cares.

604 days ago
3.

KicksandGiggles    

TMZ, WE GOT IT!!! SHE IS PREGNANT!! SHE WILL GAIN WEIGHT!!! ENOUGH IS ENOUGH!!! MOVE ON AND FIND SOME DECENT GOSSIP NEWS!!

604 days ago
4.

Laura    

I can't say I care what Jessica Simpson can/can't eat during her pregnancy. But if she she can't eat W.W. during a pregnancy, even in larger or adjusted amounts, isn't that kind of saying W.W. isn't that healthy a diet?

604 days ago
5.

joy    

Ah, what a joke

604 days ago
6.

anon    

Gosh people so she isn't following it as in advertising but you know damn well she is watching what she eats.. GIve this girl a break. NO wonder she is looking for a new home with a GYM & recording studio & pretty private. Gets the haters off her back & her tariner can travel to her.. Don't blame her one bit.. this attack on Jessica is rediculous & for your two fluff bunnies that never have anything nice to say about her maybe they need some sex. There rude , obnoxious & full of hate..

604 days ago
7.

Daggerscar    

*hawking

604 days ago
8.

Genn1825    

This is real life, I don't get ppl. First of all she was never Obese so let's all keep that in check, she gained what A LOT of women gain in pregnancy and she lost it and now she pregnant again that's the freaking cycle people! Chill out on her, if anything she represents real women and women with growing families!

604 days ago
9.

Quiet    

Good for Rich Little Porky. Soo thrilled she gets paid millions for her mom jeans pork sense of style.. maybe she can go to the dentist now

604 days ago
10.

Throwback kid    

Can Weight watchers find a job for her boyfriend Eric too? The man has had nothing to do except carry Jessica's bags through airports. Eric hasn't had a job since he was in the NFL five years ago. Eric is so lazy he makes K Fed look motivated! at least K Fed did try to become a rapper

604 days ago
11.

MichelleWW    

TMZ's bullying of Jessica and her weight is getting old. Was she supposed to show off her weight loss in a bikini to appease your "frat house" crowd?

604 days ago
12.

tamara    

TMZ trying really hard to make a story out of this. Not working guys

604 days ago
13.

Lucey    

Lol she got preggers again cause Weight Watchers is the only thing that's bringing any money in. And what weight lost... She lost like 7 pounds after she gave birth. What about the other 50 pounds??? Lol Weight Watchers is stupid for paying her again. I only would have endorsed her again if she got down to the "Duke's Of Hazards" Jessica. She's still the same size as Rosie O'donnell

604 days ago
14.

Doug Heffernam    

You guys are ****ing *******!

rumors, alleged 50 lb weight loss.

604 days ago
15.

hi    

As i said yesterday,she probably told them she was pregnant and made some sort of deal with them.

604 days ago
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