Reebok supports date rape by supporting Rick Ross ... that's the way a leading women's group and scores of rape survivors see it.
UltraViolet -- a women's rights group 400,000 strong -- is incensed the company is not dumping Ross in the wake of his new song, which fantasizes about date rape.
The song -- "U.O.E.N.O." -- has a line, "Put Molly all in the champagne. She ain't even know it. I took her home and I enjoy that. She ain't even know it."
Molly is slang for Ecstasy.
The group -- along with 150 rape survivors -- grouses, "Every single day that Reebok continues rewarding Rick Ross with a lucrative endorsement deal, Reebok is condoning rape."
We reached out to Reebok today, but we got crickets.
As for Ross ... he issued a lukewarm apology, saying the lyrics were misunderstood and he never used the word rape.
Sometimes you don't have to use the word, when the thought is clear.