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Rick Ross

Bitter and Betrayed

Over Reebok Dumping

4/17/2013 12:40 AM PDT BY TMZ STAFF
EXCLUSIVE

0413-rick-ross-reebokRick Ross is crestfallen over losing his Reebok deal because of that date rape song  ... but he's also bitter because he believes the shoe company owed him a second chance.

Sources close to the rapper tell TMZ ... Ross will lose between $3.5 million and $5 million ... he was getting a check each time he wore the shoes.

TMZ broke the story ... Reebok dumped Ross for releasing the song U.O.E.N.O., which includes the lyric: "Put Molly [Ecstasy] all in the champagne. She ain't even know it. I took her home and I enjoy that. She ain't even know it."

Ross issued a tepid apology ... suggesting the lyrics were actually misinterpreted.  He also pulled the song -- which was only on a mixtape.

But that wasn't enough for Reebok, which was taking heat from women's groups for keeping Ross in its stable of spokespeople.

Ross is telling people he was entitled to corporate forgiveness because he did so much for the brand ... bringing classic Reeboks back in style in the hip-hop community.

But Reebok was unmoved, saying, "We are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse."

In other words ... too little, too late, Rick.

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155 COMMENTS

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16.

SoWhat    

Another idiot rapper that just doesn't get it. It means a hell of a lot more to everyone if you put out something good to start with rather than putting out something like this that promotes rape and then when everyone gets upset about it you put out a worthless little half assed I'm sorry. Ross definitely does NOT deserve a second chance on something like this, you had your chance when you chose to do that song and you chose very poorly.

462 days ago
17.

cobrazombie    

I'll stop wearing Reeboks now I know that idiot is paid to wear them.

462 days ago
18.

Kev the Realist    

Ironic, Why is it that these idiots are always sorry, until they get caught. The fact that he and others dont realize that these comments and attitudes are HURTFUL and disgraceful is exactly why Reebok is 100% right. Someday these low life hip-hop, rappers may understand, sing and say whatever you want, just realize that society does have standards and it will cost you if you think your views matter. THEY DONT.

462 days ago
19.

kitnplayn    

Rick Ross, you can shove your apology up your azz. The only reason you apologized, is because you got called out. You can shove your second chance up your azz too. You don't deserve it. Half of Reebok's customer base is women. The black culture of men need to start respecting women, and human life, so consider this your first lesson. If you think you can get rich being a bully and demeaning the value of women, then you need a serious consequence to that. Pull up your droopy azz drawers and go play the whiney victim somewhere else, since we all know you are a monster.

462 days ago
20.

Vince    

Typical hip hop/rapper apology, I'm sorry but you really ow me so I should be forgiven.....oh and I didn't really mean to rape or beat her really I didn't it wasn't my fault it was the poor neighborhood I grew up in.....the educational system let me down I didn't know it was wrong...let see did I miss any of the usual excuses? How about taking some responsibility here tubby? Oh wait that would imply you were somehow at fault wouldn't it

462 days ago
21.

BobCIL    

I think Reebook dumped my brother because he's black. Where is the Rev .Jackson and Rev. Sharpton to come to Rick's defence. I don't think he made no disrespect to the ladys. I think Reebok owes Rick $$$.

462 days ago
22.

Susan62509    

Rick Ross revealed his ignorance to write, sing and release that song. He again revealed his ignorance telling people he was entitled to corporate forgiveness. He will be boycotted for many years.

462 days ago
23.

Gridiron    

Ross DID get a second chance. After an emotionally rewarding yet non-lucrative career in law enforcement as a prison guard, he scammed a bunch of dummies into believing he was some major drug kingpin turned rapper. From cop to gangsta rapper. That was your second chance. No thirds chubby.

462 days ago
24.

kay    

Its just a damn song and I've heard much worst from these rappers. White people can't stand to see a black man with money...pathetic cowards

462 days ago
25.

jackmama311    

maybe puma will pick you up.

462 days ago
26.

stargazer    

Rick Ross you disgusting bastard.

462 days ago
27.

The Patriot    

I am so sad to hear that another Rapper ( or is it Raper ) aint gettin' his doe, No Mo' Money fo Rick Ross. That's ok Rick, Reebok is the Shaa Shaa Binx of the shoe world anyways.

462 days ago
28.

The Patriot    

There's always L.A. GEAR.

462 days ago
29.

HAlberto    

Isn't this just paraphrasing a previous story? Wack

462 days ago
30.

wingfreak    

when are these stupid corporations going too realize that rappers and (most) athletes \are NOT good role models.

462 days ago
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