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Rick Ross

Bitter and Betrayed

Over Reebok Dumping

4/17/2013 12:40 AM PDT BY TMZ STAFF
EXCLUSIVE

0413-rick-ross-reebokRick Ross is crestfallen over losing his Reebok deal because of that date rape song  ... but he's also bitter because he believes the shoe company owed him a second chance.

Sources close to the rapper tell TMZ ... Ross will lose between $3.5 million and $5 million ... he was getting a check each time he wore the shoes.

TMZ broke the story ... Reebok dumped Ross for releasing the song U.O.E.N.O., which includes the lyric: "Put Molly [Ecstasy] all in the champagne. She ain't even know it. I took her home and I enjoy that. She ain't even know it."

Ross issued a tepid apology ... suggesting the lyrics were actually misinterpreted.  He also pulled the song -- which was only on a mixtape.

But that wasn't enough for Reebok, which was taking heat from women's groups for keeping Ross in its stable of spokespeople.

Ross is telling people he was entitled to corporate forgiveness because he did so much for the brand ... bringing classic Reeboks back in style in the hip-hop community.

But Reebok was unmoved, saying, "We are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse."

In other words ... too little, too late, Rick.

0411_rick_ross_reebok_footer

155 COMMENTS

No Avatar
91.

Punkin201    

Nobody's buying reeboks because of Rick Ross & Tyga so stop with the nonsense. People are simply buying the popular reebok brands that were made for athletes such as the AIs, Shawn Kemps, Shaqs, etc.

520 days ago
92.

rozayfatso    

God forgives....Rebook doesn't

520 days ago
93.

I hate u    

Its funny how ya'll make fun of Rick Ross but it's ok for a white boy to say he want to kill his mother and baby mother but no one ridicules Eminem for the crazy things he says, but i forget he is white......

520 days ago
94.

jason    

"sha aint even know it" wow!!!! In translation that means that he raped the girl when she was unconsicious? charming, What is happening to common decency? This kind of vile crap should not go unpunished,

520 days ago
95.

alex saltzman    

rick you fat bastard
i'll blow your ass backwards
send your ass back to the dump
with all them crappy rappers

520 days ago
96.

alex saltzman    

rick you fat bastard
i'll blow your ass backwards
send you to the dump
with all them crappy rappers


if i ever see ya face
i'll ask you touch your toes
maybe thats why you got dropped from Reebok
who the **** knows

520 days ago
97.

HillbillyGoat    

Reebok should have known better than to hire a rapper in the first place.

You reap what you sow, Fat Albert.

520 days ago
98.

Lakawak    

When contacted for a comment on Reebok dropping him, Ross replied "I feel like I've been raped. And I didn't even drink anything they gave me!"

520 days ago
99.

kevin mahale    

sorry is just sorry ward it does not justified your action

519 days ago
100.

David    

There are women that date black men even though this is the black men mentality. This is no issue until a song is written portraying how the black men feels about his counterpart. Instead of boycotting rich rappers, stop dating black men or any men that has this mentality. Insist that all men and women show respect for each other. Otherwise all men and women will learn to have dysfunctional and abusive relationships. Buying songs that project hate and dis-respect only makes creeps like rick ross rich and powerful.

519 days ago
101.

Justalady    

Fat Ross is a loser! Now he know it....

519 days ago
102.

NOT ELMO    

Rick Ross
Bitter and Betrayed
Over Reebok Dumping................LOLZ

518 days ago
103.

Chekingu    

There goes his lifetime supply of lemon pepper wings. True example of Karma, it may not come right away but it will come and when it does, its a fat arse Bitch

518 days ago
104.

H1tters    

https://soundcloud.com/musichealspain/mid-night-madness

518 days ago
105.

maude duncan    

He wears Fur. Karma.

518 days ago
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