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Paula Deen

Gets Sugar-Coated Boot

From Diabetes Drug Co.

6/27/2013 6:50 AM PDT BY TMZ STAFF
EXCLUSIVE

0627_puala_deen_novonordisk
Paula Deen's situation is so bad ... even diabetes is distancing itself from the crazy cook.

TMZ has learned ... Paula and diabetes drug maker Novo Nordisk have parted ways ... at least for now.  Deen -- who has Type 2 diabetes -- was a spokesperson for the company's campaign, "Diabetes in a New Light."  Paula was singing the virtue of Novo Nordisk's diabetes drug Victoza, which she takes ... she also ironically was promoting "lifestyle changes."

A Novo Nordisk spokesperson tells TMZ ... they have mutually agreed with Paula to part ways for now, "while she takes time to focus her attention where it is needed."

At least Novo Nordisk was nicer than the other sponsors who 86'd Paula.

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