Bye Bye Paula

6/28/2013 11:53 AM PDT BY TMZ STAFF
breaking news
Paula Deen
's officially the least popular kid on the playground ... JCPenney just severed ties with the celebrity chef in the wake of her n-word scandal.

A rep for the department store released a statement today, saying, "We can confirm that jcpenney has decided to discontinue selling Paula Deen branded merchandise."

JCP had sold Deen-brand kitchen products ... which is good news for Martha Stewart.

The retail giant is the latest to run for the hills -- Target, Home Depot, QVC, Kmart, Sears, and Walmart (to name a few) have already dumped Paula.